Tuesday, July 29, 2008

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How to Make More Money With Information Products Than Ever 
Before By Using Three Powerful NO COST Tools
 Click Here

By Jimmy D. Brown  


It’s all under your control.

If you sell information products and want to make more 
money with them, there’s good news:

It’s all under your control.

That’s right, you can make more money with your 
information products simply by doing something that you 
have the power to do.

It’s not dependent upon anyone else. It’s up to you.

Let me explain …

While there are a lot of different aspects of selling 
information products, there are really only two ways to make 
more money with them …

 Sell More
 Refund Less

Really, it’s pretty much that simple.

In order to make more money with information products you
need to either SELL MORE or REFUND LESS.

Or, better still, do BOTH. 

Now, in the many years I’ve been selling information 
products, I’ve found there are three powerful tools that will 
help you do just that.

You can use these three tools to SELL MORE by using them 
on your classified ads, solo mailings, sales letters, 
autoresponder messages and virtually any sales tool.

You can also use these three tools to REFUND LESS by 
applying them to the information products you create.  

Care to find out what they are?

Read on …

                     Three Powerful Tools

What makes these tools so powerful is a combination of 
important benefits

  • They don’t cost a penny to use.
  • They work over and over again.
  • They are under your control.

    In fact, you already have them.  

    These three powerful tools are WAYS TO USE WORDS.

    Tool #1. Education.

    When it comes to information products, 
    nothing comes close to the power and profitability of 
    educating your readers.

    I’m talking the distance between the planet Pluto and the 
    computer screen you’re now staring at.

    Not even remotely close.

    Content is king. Nobody else gets to wear the crown or sit 
    on the throne. Content rules the land of information 

    So, first things first, you gotta give your readers information 
    that educates them. You gotta teach them something.  

    Do this in your promotion tools (ezine articles, reports, sales 
    letters, etc.) and you’ll have readers thinking “This person 
    knows something … I better take a closer look.”

    You’ll SELL MORE.

    Educate customers in your information products and show 
    them how to produce results in their own lives and you’ll 
    make them happy, satisfied customers.

    You’ll REFUND LESS.

    Tool #2. Entertainment.

    To be completely honest, it’s not 
    enough to solely provide content. Even if it’s good content, 
    that won’t always get the job done.

    Think of it this way: your high school civics teacher 
    provided you with (too much) content in a single 55-minute 
    class, but would you really buy anything from him?

    Maybe a hall pass or a set of earplugs, but that’s about it. :o)

    Nobody likes to read BORING content. We turn off boring 
    television programs, we fall asleep reading boring books and 
    we keep our credit cards tucked firmly inside our pockets 
    when we read boring sales letters, ezine articles, solo 
    mailings or special reports.

    Make it fun. Make it entertaining. And you can do that by 
    using …

     * Illustrations
     * Funny stories
     * Analogies
     * Outrageous statements

    I once wrote an article entitled “I’ll Swallow A Live 
    Grasshopper If This Doesn’t Boost Your Website Traffic”.

    Do you think anyone read it?

    Ask yourself this: would YOU like to read it? 

    We love to have a good time, and there’s no reason why you 
    shouldn’t apply that reasoning to your writing.

    Keep readers interested as they consume your promotion 
    materials by entertaining them.

    You’ll SELL MORE.

    Help customers enjoy reading page after page of your 
    product by entertaining them.

    You’ll REFUND LESS.

    When you add entertainment to education, you’ll make more 
    money with information products …

    … faster than you can say “ “LIVE GRASSHOPPER.” :o)

    Tool #3. Emotion.

    Whether it’s outrage over an injustice, 
    excitement over a success or piqued interest over a 
    possibility, our emotions drive us.

    Few decisions are based on intelligent analysis, but rather on 
    emotional response. Few actions are based on accurate data, 
    but rather on impulsive feelings.

    We are emotional people. And there is no stronger proof of 
    that than to watch what we do and to listen to what we say.

    Your job is to get us emotional. Fill us with hope.  
    Empower us. Give us courage. Motivate us. Issue a 
    challenge. Inspire. Get us to do something.

    That’s what we really want. More than education, more than 
    entertainment – we want someone to compel us to do 
    something to make our lives better.

    And the power and profits go to the ones who can do that.

    Fill readers with hope and expectation with your marketing 

    You’ll SELL MORE.

    Give your customers confidence and enthusiasm as they read 
    chapter after chapter of your information product.

    You’ll REFUND LESS.

    *** Conclusion ***

    If you want to make more money with information products, 
    then you CAN do it. You’re in charge. It’s under your 


    Three powerful tools that lead to incredible profits.

    But, only if you use them.

    Some will read this article and discard it like they have done 
    with countless others.

    And some will get busy.

    I think you’ll be one of the few who will make more money.

    Prove me right.

    Jimmy D. Brown is the author of "Small Reports Fortune" - if
    you can write 7-15 page small reports, you can earn a living
    online working just a few hours each week from your home.

    Look for his EXCLUSIVE formula:

    "Creating A Six-Figure Income With Small Reports"
    Click Here to Learn More 

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