Friday, September 11, 2009

Global Brands of the World

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Top 100 Global Brands of The World















Rank

Brand Name

Company

Country Based

Brand Value

Brand Value

Percentage





In 2005

In 2009

Change





(in USD million)

(in USD million)








1

Coca Cola

Coca Cola

USA

67, 525

67000

-1.00%

2

Microsoft

Microsoft

USA

59925

56926

-5.00%

3

IBM

IBM

USA

53376

56201

5.00%

4

GE

GE

USA

46996

48907

4.00%

5

Intel

Intel

USA

35588

32319

-9.00%

6

Nokia

Nokia

Finland

26452

30131

14.00%

7

Toyota

Toyota Japan

Japan

24837

27941

12.00%

8

Disney

Disney

USA

26441

27848

5.00%

9

McDonalds

McDonalds

USA

26041

27501

6.00%

10

Mercedes-Benz

Mercedes-Benz

Germany

20006

21795

9.00%

11

Citi

Citi Group

USA

19967

21458

7.00%

12

Marlboro

Philip Morris International

USA

21189

21350

1.00%

13

Hewlett-Packard

Hewlett-Packard

USA

18866

20458

8.00%

14

American Express

American Express Company

USA

18559

19641

6.00%

15

BMW

BMW

Germany

17126

19617

15.00%

16

Gillette

Gillette

USA

17534

19579

12.00%

17

Louis Vuitton

Louis Vuitton

France

16077

17606

10.00%

18

Cisco

Cisco

USA

16592

17532

6.00%

19

Honda

Honda

Japan

15788

17049

8.00%

20

Samsung

Samsung

S.Korea

14956

16169

8.00%

21

Merrill Lynch

Merrill Lynch

USA

12018

13001

8.00%

22

Pepsi

Pepsi

USA

12399

12690

2.00%

23

Nescafe

Nestlé

Switzerland

12241

12507

2.00%

24

Google

Google

USA

8461

12376

46.00%

25

Dell

Dell

USA

13231

12256

-7.00%

26

Sony

Sony

Japan

10754

11695

9.00%

27

Budweiser

Anheuser-Busch

Brazil/Belgium

11878

11662

-2.00%

28

HSBC

HSBC

Britain

10429

11622

11.00%

29

Oracle

Oracle

USA

10887

11459

5.00%

30

Ford

Ford

USA

13159

11056

-16.00%

31

Nike

Nike

USA

10114

10897

8.00%

32

UPS

UPS

USA

9923

10712

8.00%

33

JPMorgan

JP Morgan Chase

USA

9455

10205

8.00%

34

SAP

SAP

Germany

9006

10007

11.00%

35

Canon

Canon

USA

9044

9968

10.00%

36

Morgan Stanley

Morgan Stanley

USA

9777

9762

0.00%

37

Goldman Sachs

Goldman Sachs

USA

8495

9640

13.00%

38

Pfizer

Pfizer

USA

9981

9591

-4.00%

39

Apple

Apple

USA

7985

9130

14.00%

40

Kellogg's

Kellogg's

USA

8306

8776

6.00%

41

Ikea

Ikea Group

Sweden

7817

8763

12.00%

42

UBS

UBS

Switzerland

7565

8734

15.00%

43

Novartis

Novartis

Switzerland

7746

7880

2.00%

44

Siemens

Siemens

Germany

7507

7828

4.00%

45

Harley-Davidson

Harley-DavidsonUSA


7346

7739

5.00%

46

Gucci

Gucci

Italy

6619

7158

8.00%

47

eBay

eBay

USA

5701

6755

18.00%

48

Philips

Philips

Netherlands

5901

6730

14.00%

49

Accenture

Accenture

Bermuda

6142

6728

10.00%

50

MTV

Viacom

USA

6647

6627

0.00%

51

Nintendo

Nintendo

Japan

6470

6559

1.00%

52

Gap

Gap

USA

8195

6416

-22.00%

53

L'Oreal

L'Oreal

France

6005

6392

6.00%

54

Heinz

Heinz

USA

6932

6223

-10.00%

55

Yahoo!

Yahoo

USA

5256

6056

15.00%

56

Volkswagen

Volkswagen

Germany

5617

6032

7.00%

57

Xerox

Xerox

USA

5705

5918

4.00%

58

Colgate

Colgate

USA

5186

5633

9.00%

59

Wrigley's

William Wrigley Jr. Company

USA

5543

5449

-2.00%

60

KFC

YUM! Brands, Inc.

USA

5112

5350

5.00%

61

Chanel

Alain Wertheimer and Gerard Wertheimer

France

4778

5156

8.00%

62

Avon

Avon

USA

5213

5040

-3.00%

63

Nestle

Nestle

Switzerland

4744

4932

4.00%

64

Kleenex

Kimberly-Clark

USA

4922

4842

-2.00%

65

Amazon.com

Amazon.com

USA

4248

4707

11.00%

66

Pizza Hut

YUM! Brands, Inc.

USA

4963

4694

-5.00%

67

Danone

Groupe Danone

France

4513

4638

3.00%

68

Caterpillar

Caterpillar

USA

4085

4580

12.00%

69

Motorola

Motorola

USA

3877

4569

18.00%

70

Kodak

Kodak

USA

4979

4406

-12.00%

71

adidas

adidas

Germany

4033

4290

6.00%

72

Rolex

Bruno Meier

Switzerland

3906

4237

8.00%

73

Zara

Zara

Spain

3730

4235

14.00%

74

Audi

Audi

Germany

3686

4165

13.00%

75

Hyundai

Hyundai

S.Korea

3480

4078

17.00%

76

BP

British Petroleum

Britain

3802

4010

5.00%

77

Panasonic

Panasonic

Japan

3714

3977

7.00%

78

Reuters

Reuters

Britain

3866

3961

2.00%

79

Kraft

Kraft

USA

4238

3943

-7.00%

80

Porsche

Porsche

Germany

3777

3927

4.00%

81

Hermes

Hermes

France

3540

3854

9.00%

82

Tiffany & Co.

Tiffany & Co.

USA

3618

3819

6.00%

83

Hennessy

Hennessy

France

3201

3576

12.00%

84

Duracell

Duracell

USA

3679

3576

-3.00%

85

ING

ING

Netherlands

3177

3474

9.00%

86

Cartier

Cartier

France

3050

3360

10.00%

87

Moet & Chandon

Moet & Chandon

France

2991

3257

9.00%

88

Johnson & Johnson

Johnson & Johnson

USA

3040

3193

5.00%

89

Shell

Shell

Britain

3048

3173

4.00%

90

Nissan

Nissan

Japan

3203

3108

-3.00%

91

Starbucks

Starbucks

USA

2576

3099

20.00%

92

Lexus

Toyota

Japan


3070


93

Smirnoff

Smirnoff

Britain

3097

3032

-2.00%

94

LG

LG

S. Korea

2645

3010

14.00%

95

Bulgari

Bulgari

Italy

2715

2875

6.00%

96

Prada

Prada

Italy

2760

2874

4.00%

97

Armani



2677

2783


98

Burberry

Burberry

Britain


$2,783


99

Nivea

Nivea

Germany

2576

2692

4.00%

100

Levi's

Levi's

USA

2655

2689

1.00%




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