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Saturday, December 16, 2006

Do you want to learn how men and women like any of us, having mediocre educational and financial background, are Earning More Than $100,000 a Year

If you are too eager to learn the marketing secrets of scores of ordinary people like you and I who are running a successful online business from the cosy comfort of their homes then I suggest you visit them right now. Click Here Now.

To get an insight to their secrets which they are now willing to share with others, I am going to discuss with you the case studies on three different established internet entrepreneurs who have adopted different strategies and tactics to make their internet enterprise successful. Although each of their marketing methods are unique and different from one another, each has proved themselves successful. However I have made one observation which is common to all of them. Its important that you too take note of this for we too are known to get into the pitfalls because of our mistakes and not paying attention to what is repeated over and over for our own good. The highest common factor being, each of this successful internet marketers have adopted only one technique and struck their guns to it in spite of the odds and has put all their faith in only one kind of marketing technique they thought would fetch them the much needed success. For success, even in our real life, in our eager to be successful as early as possible we try to adopt all the successful marketing technique, strategies, tactics, ideas and opportunities that we get hold of and think has proved successful with others. This is the folly that we make which quickly pulls us down to our own doom, because by applying or implementing all our ideas we spread our selves too much and too thin, none of which then works out as well as we had hoped for and we very soon slip down the greasy pole too quickly never to try again, brooding over our failures.

In the internet too if we have to taste success we must adopt only one marketing technique and pin all our hopes in it and not be deterred by the odds, and learn each time from our folly, to rebound back with more vigor and gusto, but never to switch our marketing technique, but to stick with what we started of with. Choosing a single route, a plan and a prayer on our lips will see us on the summit of Mount Everest. If we keep changing our route, our plans and even our prayers we are never going to reach anywhere but ......

Let me now discuss each of these case studies briefly at a time and in my own pace. If you think you want to get the details then my best advise is to Click Here Now to get hold of their successful internet marketing secrets What I am going to present you is only the tip of the iceberg, the details of their success run to several pages lot less than 15 to 20 pages. So here we go.

Case Study 1
Truck-Bed-Covers.com by Eric Week

From the very onset of his online business Eric was clear in his mind, he needed as much traffic as possible for his website. The more number of targeted people visit his niche website the easier would be for him to rope in some of these visitors and turn them into ready buyers. Lets suppose for every 100 people who visits his site he can hope to find a willing customer in at least one of them. Once the client makes the purchase from his range of products he can hope to return back for more products provided he is satisfied with what he had paid for. He can recommend few more to others and that's how his business becomes popular and expands.

But how was he to do this on the internet? Eric had a plan. He wanted his website to be ranked amongst the Top 10 websites that would be shown in the very first page of the top search engines such as Google and Yahoo. He found out that 800 people searched for the term "truck bed covers" every day. So to get amongst the top 10 of the search engines he began to educate himself. He tried to learn and research on what made a website popular and rank well in the search engine. He then narrowed down his attention and efforts on Search Engine Optimisation and decided to stick to the technique. This SEO technique alone is responsible for Eric's success. Using this single strategy, he sold $800,000 worth of product in his first year online -- over $200,000 of which was pure profit! accordingly Eric began to optimise his web site for high search engine positions.

No wonder Eric began to taste profit for his web site from day one itself.
For those who are just starting to take on the challenge of search engine optimization, Eric offers the following advice:
Use your main keyword in your URL.

Separate each keyword in your URL with a hyphen to make it easier for the search engine to locate that keyword when spidering your site.

Try to get as many reputable, relevant sites linking to you as possible.

Include good, relevant content.

Place main keywords in hyperlinks.

Wherever possible, use text logos instead of "jpegs" or "gifs" -- search engines won't spider image files.

So we find that Eric was successful not because of the technique he adopted but sticking to only one technique and not everything that he knows of. Now that he has really conquered with his one marketing strategy that is to bring in more traffic to his website by perfecting the Serach Engine Optimisation for his website. Since he has reached the threshold of his success using SEO, he can now think of adopting some other marketing method that he has in mind for sometime to give more boost to his sales from the website.

To learn more in greater details to such secret marketing methods you can visit here now.

Friday, December 15, 2006

The-Significance-of-Affiliate-Marketing-and-How-to-Join-an-Affiliate-Program-for-Free

 


Affiliate marketing is an excellent way to make forays in the internet system to build revenue. It’s especially beneficial to those who want to start with meager means without having to produce excellent products, in fact none at all, if you wish to start your career in the internet marketing without spending a dime. All that one needs is to join as an affiliate for free and promote the products and services of that merchant website that offers such affiliate programs on commission basis for every sale or lead that it generates from such promotions, as per requirements of the merchant site.   


Affiliate marketing is a mutually beneficial arrangement where two web site owners A and B enter into an agreement, subject to certain terms and conditions in compliance with the state laws, whereby they concur to share the proceeds from the sales of products and services that belong to one of the merchant websites say A, and which are promoted by website B the affiliate merchant, which has subscribed to the affiliate program offered by Merchant A, to promote one or more of either the products or services or both on behalf of Merchant website A.

 

The responsibility under such an arrangement are shared. The affiliate merchant B does not have to bother with the hassles of accepting online payment, tracking of sales and delivery or shipment of the products and services for which the customer pays for online or offline. All that affiliate B is expected to perform is drive traffic of potential customers from its website using the special coded link offered by the merchant website to the merchant website A. Affiliate B because of its highly informative website that’s rich in content specifically meant to satisfy the urge or desire amongst targeted customers is able to send a large portion of the traffic visiting the website of B, to that of merchant website A.


 On the other hand it’s the responsibility of website A to
create enthusiasm amongst the potential customers directed from the website B that ultimately converts in a sale of one or more of these products and services, that’s expected to satisfy the requirements and needs of the customers making them (hopefully) into loyal customers for a lifetime, and every time that customer makes a sale within a time frame as agreed under the terms and condition, both the website owners , the affiliate merchant B and the advertiser A enjoys their share of the income so generated depending on the type of compensation paid by the merchant to its affiliates in the form of a commission based on the amount of the sale, a referral fee or a pay-for-click fee.



 


It’s advisable to join such affiliate programs that are offered by a Merchant website of repute with years of experience in internet marketing and has an excellent track record in converting traffic into as much sales, minimizing waste in sending potential traffic by its affiliates that does not convert to sales by the earliest i.e it must have high sales conversion ratio. Affiliates do not have to develop any products nor maintain an inventory of the products that it promotes, thus avoiding spending on products. It neither has to bother with the transaction process nor does it have to handle or ship the products, all these are the responsibility of the merchant website to whom the products and services belong to and offers affiliate programs to promote them. So make sure that the merchant website whose affiliate program you wish to subscribe does not fall in any of its services as far as customer handling and after sales service is concerned.
Your reputation as a reliable affiliate merchant much depends on the sales and service provided by the merchant websites whom you promote. Its always good to try the products and see how much of its quality will prove beneficial to the customers who regularly visits your site hunting for new products that will solve many of its problems, then based on your observation make an honest review that will give the customers a choice whether or not to purchase.


As far as protecting your interest, as an affiliate, is concerned you must always check with your merchant website to see if they are using an excellent tracking software that not only tracks what you send online but also those customers who places their order by phone, fax or postal mail. This is important, for you must see that you do not miss out any of the commissions that you are suppose to receive for the efforts that you carry out to mobilize traffic that’s sent to the merchant website or office. See if the link that’s especially coded and offered by the merchant website which you use as a gateway to send traffic, has a special java script called cookies that automatically embeds inside the computers of the potential customers who make the visit for the very first time. In case the customer decides not to purchase in its very first visit but does so in one of its subsequent visits, that customer should be recognized as yours no matter from where does the customer makes its visit at the time it makes its purchase. In this way you are ensured of a commission that’s honored and protected by your merchant.


You must have every access to the sales statistics that are offered in real time by your merchant website. Also make sure the merchant provides you with all the sales promotion materials in the form of text links and banners if need be customize to your specification. In my opinion text links have better response than banners; nevertheless the experience may vary from person to person. See that the affiliate merchant offers as much information on the products which you might wish to promote, as well as guide you how these may be promoted. In other words they must be educative, so that you and your customers benefit from this information.




For More Free Information on Internet Marketing Tips


 

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