Boston Summit 2009 - Google Visibility Report & Improvement

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Get ranked in Google and make search engines become your largest source of targeted website traffic! What is your greatest source of incoming traffic? Is it inbound links? Direct traffic from email newsletters? Phone-to-web leads? Maybe search engines drive a lot of traffic, but not to the pages you want? If you are mastering these methods of driving website traffic, you have a great head start, but how well are you being found in Google with your targeted keywords? Any company can be found on page 1 with the name of their company or their brand. Do a simple test right now. Go to Google.com and type in one of your primary keywords. For example, if you are a food magazine, try typing in "apple pie recipe". Does your website come up? AllRecipes.com, FoodNetwork.com and a site that looks like it was designed in 1998 all come up. How about you? If you have an amazing recipe for Apple Pie, it's a shame that only your existing audience is seeing it. When you search for something with Google, the results you get are organic. You cannot pay Google to put your results in the organic search; you can only pay for a spot on the right or at the top of the listings, which Google labels sponsored links. Compared to organic results, sponsored results get a fraction of clicks. Users know that organic results are more likely to contain what they are looking for. That's why we invented the Google Visibility Report. The Google Visibility report is the lovechild of all our keyword research strategies. It involves the full course of keyword research along with identifying where you rank on all of those keywords. It also helps you determine how likely you are to be found on a keyword, based on the number of pages that are already out there. To get a sample Google Visibility Report and learn how to create one for your online publishing business that will inspire editors with new topic ideas and SEO goals to reach, join us at the Mequoda Summit on October 7-9th 2009. At the Mequoda Summit: Discover how to know, with certainty, the keywords by which web surfers find your website. Learn SEO techniques that are effective, and which ones are frowned upon by Google and other search engines. Learn how to use the Google Keyword Tool to do keyword research, and how to use the Google search engine to quantify competition. Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online business relationships. Discover the best practices for transforming previously published content — print newsletters, books, magazines, etc. — into robust online content that is search engine optimized and drives website traffic to sell more products. Don't delay, seats are selling out fast -Register today for the Mequoda Summit on October 7-9th 2009!

Register Now Learn More Download the Brochure MEQUODA SUMMIT SPEAKERS: DON NICHOLAS Managing Partner Mequoda Group KIM MATEUS Senior Partner Mequoda Group AMANDA MacARTHUR Editor & Publisher Mequoda Group CLAY HALL CEO Aspire Media BOB BRADY President Business & Legal Reports JOSH BAKER Manager, Online Promotions Business & Legal Reports SHIRLEY BRADY Community Editor BusinessWeek DAVID PYLE VP/Division Publisher Interweave Press CHARLIE SPAHR President Ceramic Publications Company KATHY McCABE Editor Dream of Italy

Old Newspapers from the Distant Past Brought to You by Google Search

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Friends!

I have good news for you today. This one is particularly interesting since its about contents from newspapers predating the digital past. 

Now it would be possible for you to read old newspapers online completely as they had then appeared in print many years ago, when you and I were perhaps not born as of yet.

This is yet another gift from Google who have in joint collaboration with an initial hundred newspaper publishers around the world have begun the process of adding yet more contents from the past that is to be made available online shortly. 

Google has taken the initiative to make available old newspapers from  archives of respective newspaper publishers for the convenience of internet surfers with appetite to read and study the past as they unfolded each day on their computer screen. 

The methods and technology adopted for scanning is the same as those undertaken for Google Books. 

I have always been interested in articles that had once appeared in old newspapers and magazines. Such articles lets you get a glimpse of  what all kinds of events and happenings that used to take place in those days, which created news headlines then.

Some of them were burning issues  that gave shape to the world we see presently, such as when man set foot on the moon for the first time in the history of mankind or when the Berlin Wall came tumbling down, raising the iron curtain that ended the Cold War, so on and so forth. 

Moreover advertisements and articles on fashion, food, lifestyle all of these  gives you an idea of the aspirations of the people living then and what all products and gadgets were available that was the envy of those who desired to have them and that gave pride, joy and entertainment to the people who posessed them in those bygone era. 

Reading old newspaper clippings suddenly transforms you to a different place and era, much like old movies or documentary films that lets us know what it was all like, such as when the rich and mighty travelled by air on a Zepplin plane, much different from our present day wide bodied Jet air liners like the Airbus 380. 

The pages of all these newspapers that appeared in print many decades before, have been carefully scanned in completion and digitalized, which are now available on websites for your perusal.

So now it will be possible to browse a complete newspaper as it then appeared in print such as the first edition that came out  in 1764 by one of North America's oldest newspaper such as the Quebec Chronicle-Telegraph. 

"This effort will enable us to help you find an even greater range of material from newspapers large and small," wrote Google product manager Punit Soni on the company blog. 

"This effort is just the beginning. As we work with more and more publishers, we'll move closer towards our goal of making those billions of pages of newsprint from around the world searchable, discoverable and accessible online."

For making it convenient for those delving deep into history that lay buried in the dusty shelves of Newspaper Offices the world over, Google has come up with a specially designed algorithm that can easily pick up any article that you are looking for. 

As soon as a surfer wishes to know about a particular piece of information say the events that followed the dropping of the first Atom Bomb over Japan in Hiroshima or that of Mahatma Gandhi's brutal  assassination  by a fanatic, the Google Search would take the surfer to the particular article that appeared in any newspaper of ones choice. 

Articles relating to the same subject or event that appeared in other newspapers would be mentioned in the right hand side of the web page containing the particular article for which the surfer is looking for. 

Google would as usual earn revenues that it wishes to share with the newspapers offering the contents in the form of Adsense. 

 

The announcement about this special feature added to the Google Search  that looks out for old newspaper articles, was made by Marissa Mayer who is the vice president for search related products for Google. 

She unveiled and demonstatred this particular Google feature at the TechCrunch50 conference in San Francisco. 

The TechCrunch50 is a forum for entrepreneurs with excellent innovative ideas that are by itself revolutionary. This gives them an opportunity to showcase their project to participating Venture Capitalist as well as the Technology Industry that woudld determine the future course of technological progress. 

I am sure you too would find this latest feature from Google useful when you wish to know what all happened in the past. 

Google Suggest to Guess the Right Keywords to Help Surfers and PPC Ad Campaigners

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Google is adding a new feature in its Google Search engine which would ease much of the problems faced by Googlers in using the right keywords to search something very special on the net. 

Its very important to use the right keywords that not only is spelt correctly but is also associated with the particular subject that one wants to look up for from those websites that actually discusses the specific niche at length. 

Sometimes it so happens that a keyword might mean several things and Google failed to guess the one which the surfer wanted. At best it came up with results, so long, of those websites that were ranked high in terms of popularity for a particular keyword.

Even though the keyword used for the search has been spelt correctly yet it fails to match the particular subject that the searcher is actually googling for. This heightens the frustation and the surfer has to use several combination of keywords or maybe in a conversation mode to make the right combination. 

After several hits and misses, the surfer finally homes in on the particular website that it had been looking for. 

Google understood the problem and to make it easier and convenient, it had been working on this problem for the past four years to help Google guess the right combination of keywords that's pertinent to the particular subject, idea, place, product, service or article. 

Google Suggest provides a list of query suggestions when users start typing in the search box, helping to formulate queries and reduce spelling errors. The feature is similar to Google's "did you mean?" feature but works in real time.

As soon as anyone begins to type the keyword in the Google search box, the Google Suggest would come up with a list of keyword combinations to choose from. 

This saves time, avoids making spelling mistakes and also helps Google Search to guess which of the combination of keywords is the one that you are possibly looking for. This feature is user friendly. 

Say I typed the word "Cool" in the Google Search Box. It came up with the following suggestions along with the total number of results for each combination. 

Cool Games,  CoolToad, Coolchaser, Cool text, Cool names, Cool Running, Cool wallpaper, Cool quotes, Cool kids, Coolermaster.

However SEO and Webmasters are slightly apprehensive about this feature since they are of the opinion that it would cut into the longtail keywords and typo traffic volume.  

However anyone who is enterprising would always find some glimpse of opportunity to cash on. One could find the number of results that each of the combination of keywords that are mentioned in the query list from Google Suggest.

The one which gives the least number of results would most likely to have less competition for that particular combination of keywords. So those involved in PPC campaign could easily bid for such a combination of keywords at very modest price.