Global Brands of the World

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Top 100 Global Brands of The World

Rank	Brand Name	Company	Country Based	Brand Value	Brand Value	Percentage
				In 2005	In 2009	Change
				(in USD million)	(in USD million)
1	Coca Cola	Coca Cola	USA	67, 525	67000	-1.00%
2	Microsoft	Microsoft	USA	59925	56926	-5.00%
3	IBM	IBM	USA	53376	56201	5.00%
4	GE	GE	USA	46996	48907	4.00%
5	Intel	Intel	USA	35588	32319	-9.00%
6	Nokia	Nokia	Finland	26452	30131	14.00%
7	Toyota	Toyota Japan	Japan	24837	27941	12.00%
8	Disney	Disney	USA	26441	27848	5.00%
9	McDonalds	McDonalds	USA	26041	27501	6.00%
10	Mercedes-Benz	Mercedes-Benz	Germany	20006	21795	9.00%
11	Citi	Citi Group	USA	19967	21458	7.00%
12	Marlboro	Philip Morris International	USA	21189	21350	1.00%
13	Hewlett-Packard	Hewlett-Packard	USA	18866	20458	8.00%
14	American Express	American Express Company	USA	18559	19641	6.00%
15	BMW	BMW	Germany	17126	19617	15.00%
16	Gillette	Gillette	USA	17534	19579	12.00%
17	Louis Vuitton	Louis Vuitton	France	16077	17606	10.00%
18	Cisco	Cisco	USA	16592	17532	6.00%
19	Honda	Honda	Japan	15788	17049	8.00%
20	Samsung	Samsung	S.Korea	14956	16169	8.00%
21	Merrill Lynch	Merrill Lynch	USA	12018	13001	8.00%
22	Pepsi	Pepsi	USA	12399	12690	2.00%
23	Nescafe	Nestlé	Switzerland	12241	12507	2.00%
24	Google	Google	USA	8461	12376	46.00%
25	Dell	Dell	USA	13231	12256	-7.00%
26	Sony	Sony	Japan	10754	11695	9.00%
27	Budweiser	Anheuser-Busch	Brazil/Belgium	11878	11662	-2.00%
28	HSBC	HSBC	Britain	10429	11622	11.00%
29	Oracle	Oracle	USA	10887	11459	5.00%
30	Ford	Ford	USA	13159	11056	-16.00%
31	Nike	Nike	USA	10114	10897	8.00%
32	UPS	UPS	USA	9923	10712	8.00%
33	JPMorgan	JP Morgan Chase	USA	9455	10205	8.00%
34	SAP	SAP	Germany	9006	10007	11.00%
35	Canon	Canon	USA	9044	9968	10.00%
36	Morgan Stanley	Morgan Stanley	USA	9777	9762	0.00%
37	Goldman Sachs	Goldman Sachs	USA	8495	9640	13.00%
38	Pfizer	Pfizer	USA	9981	9591	-4.00%
39	Apple	Apple	USA	7985	9130	14.00%
40	Kellogg's	Kellogg's	USA	8306	8776	6.00%
41	Ikea	Ikea Group	Sweden	7817	8763	12.00%
42	UBS	UBS	Switzerland	7565	8734	15.00%
43	Novartis	Novartis	Switzerland	7746	7880	2.00%
44	Siemens	Siemens	Germany	7507	7828	4.00%
45	Harley-Davidson	Harley-DavidsonUSA		7346	7739	5.00%
46	Gucci	Gucci	Italy	6619	7158	8.00%
47	eBay	eBay	USA	5701	6755	18.00%
48	Philips	Philips	Netherlands	5901	6730	14.00%
49	Accenture	Accenture	Bermuda	6142	6728	10.00%
50	MTV	Viacom	USA	6647	6627	0.00%
51	Nintendo	Nintendo	Japan	6470	6559	1.00%
52	Gap	Gap	USA	8195	6416	-22.00%
53	L'Oreal	L'Oreal	France	6005	6392	6.00%
54	Heinz	Heinz	USA	6932	6223	-10.00%
55	Yahoo!	Yahoo	USA	5256	6056	15.00%
56	Volkswagen	Volkswagen	Germany	5617	6032	7.00%
57	Xerox	Xerox	USA	5705	5918	4.00%
58	Colgate	Colgate	USA	5186	5633	9.00%
59	Wrigley's	William Wrigley Jr. Company	USA	5543	5449	-2.00%
60	KFC	YUM! Brands, Inc.	USA	5112	5350	5.00%
61	Chanel	Alain Wertheimer and Gerard Wertheimer	France	4778	5156	8.00%
62	Avon	Avon	USA	5213	5040	-3.00%
63	Nestle	Nestle	Switzerland	4744	4932	4.00%
64	Kleenex	Kimberly-Clark	USA	4922	4842	-2.00%
65	Amazon.com	Amazon.com	USA	4248	4707	11.00%
66	Pizza Hut	YUM! Brands, Inc.	USA	4963	4694	-5.00%
67	Danone	Groupe Danone	France	4513	4638	3.00%
68	Caterpillar	Caterpillar	USA	4085	4580	12.00%
69	Motorola	Motorola	USA	3877	4569	18.00%
70	Kodak	Kodak	USA	4979	4406	-12.00%
71	adidas	adidas	Germany	4033	4290	6.00%
72	Rolex	Bruno Meier	Switzerland	3906	4237	8.00%
73	Zara	Zara	Spain	3730	4235	14.00%
74	Audi	Audi	Germany	3686	4165	13.00%
75	Hyundai	Hyundai	S.Korea	3480	4078	17.00%
76	BP	British Petroleum	Britain	3802	4010	5.00%
77	Panasonic	Panasonic	Japan	3714	3977	7.00%
78	Reuters	Reuters	Britain	3866	3961	2.00%
79	Kraft	Kraft	USA	4238	3943	-7.00%
80	Porsche	Porsche	Germany	3777	3927	4.00%
81	Hermes	Hermes	France	3540	3854	9.00%
82	Tiffany & Co.	Tiffany & Co.	USA	3618	3819	6.00%
83	Hennessy	Hennessy	France	3201	3576	12.00%
84	Duracell	Duracell	USA	3679	3576	-3.00%
85	ING	ING	Netherlands	3177	3474	9.00%
86	Cartier	Cartier	France	3050	3360	10.00%
87	Moet & Chandon	Moet & Chandon	France	2991	3257	9.00%
88	Johnson & Johnson	Johnson & Johnson	USA	3040	3193	5.00%
89	Shell	Shell	Britain	3048	3173	4.00%
90	Nissan	Nissan	Japan	3203	3108	-3.00%
91	Starbucks	Starbucks	USA	2576	3099	20.00%
92	Lexus	Toyota	Japan		3070
93	Smirnoff	Smirnoff	Britain	3097	3032	-2.00%
94	LG	LG	S. Korea	2645	3010	14.00%
95	Bulgari	Bulgari	Italy	2715	2875	6.00%
96	Prada	Prada	Italy	2760	2874	4.00%
97	Armani			2677	2783
98	Burberry	Burberry	Britain		$2,783
99	Nivea	Nivea	Germany	2576	2692	4.00%
100	Levi's	Levi's	USA	2655	2689	1.00%

9/11 - Horrors of September 11, 2001 Terrorist Attack on World Trade Centre New York

Friends!

Who can ever forget the scale and the heights of terrorist attack (different from conventional war between nations)that has been ever witnessed by man, that too live as the world watched helplessly and in horror as thousands of innocent men, women and children were killed and injured as brave men fought gallantly to save them.

Here is a collection of artcles that had appeared on the Atlantic which might be of interest to you. This will give you an understanding as well as help you to feel emphaticslly with those innocent men, women and children who fell victim to a bunch of fantics ready to unleash misery as part of their crusade bringing bad name to Alla/God the saviour, had to go through while coping with a human tragedy at the turn of a promising century and millenium. This post by James Fallows is an eye opener thats highly informative and useful. I hope you too will enjoy as much as I did.

September 11
by James Fallows

Some of the Atlantic's articles from the past eight years, collected here, stand up well as assessments of the moment and its aftermath. As a way to return to the mood, the reactions, the unity, and the incipient disagreements of the attacks on September 11, 2001, William Langewiesche's American Ground will be studied and admired for a long time.

If you're looking for thematic readings today, you could do very well with the links on this page -- not simply the four articles in the center of the page but the six others in the "From the Archives" column.

The newspaper story that struck me most today was this one, by N.R. Kleinfield in the New York Times: "A Fortress City that Didn't Come To Be." Its subject is New York, and it explains how, despite its unprecedented loss and trauma, the city recovered not just its vitality but also its deeper sense of balance. It decided to go ahead as a live, open, and inevitably still-vulnerable city, rather than surviving hunkered down, as an armed camp. Having visited New York only once since moving back to the country, I am struck by how much lower is its level of "security theater" than what prevails in Washington. Usually I regard New York as an interesting variation on "normal" American life, rather than as an example to the rest of us. I think in this case it has been the most American part of the country.

India Ranks 49th in Economic Competiveness by the World Economic Forum

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Being from India I am always interested to know where India stands today vis a vis rest of the world.

I was quite shocked and dismayed that India although being considered the second most progressive economies of the world next to its giant neighbour China is nowhere close to any of the most developed countries of the world as far as competitiveness in economy is concerned.

Even Singapore a tiny country in comparison to India's size and population is well placed after USA, ranked third in the merit of economic competiveness.

No wonder India has many miles to go and have to move faster to catch up to find a place amongst the top ten most economically and technologically developed countries of the world.

In a recent worldwide report prepared by the World Economic Forum (WEF) India managed a poor 49^th position a notch better than Jordan, amongst the 133 countries whose competiveness level has been measured after taking into several parameters.

According to the report Switzerland has beaten USA to the second position to take the leading position as the most competitive economy of the world today.

The Top 50 Competitive Economies in the world
	Rank	Score
Switzerland	1	5.60	2
United States	2	5.59	1
Singapore	3	5.55	5
Sweden	4	5.51	4
Denmark	5	5.46	3
Finland	6	5.43	6
Germany	7	5.37	7
Japan	8	5.37	9
Canada	9	5.33	10
Netherlands	10	5.32	8
Hong Kong SAR	11	5.22	11
Taiwan, China	12	5.20	17
United Kingdom	13	5.19	12
Norway	14	5.17	15
Australia	15	5.15	18
France	16	5.13	16
Austria	17	5.13	14
Belgium	18	5.09	19
Korea, Rep.	19	5.00	13
New Zealand	20	4.98	24
Luxembourg	21	4.96	25
Qatar	22	4.95	26
United Arab Emirates	23	4.92	31
Malaysia	24	4.87	21
Ireland	25	4.84	22
Iceland	26	4.80	20
Israel	27	4.80	23
Saudi Arabia	28	4.75	27
China	29	4.74	30
Chile	30	4.70	28
Czech Republic	31	4.67	33
Brunei Darussalam	32	4.64	39
Spain	33	4.59	29
Cyprus	34	4.57	40
Estonia	35	4.56	32
Thailand	36	4.56	34
Slovenia	37	4.55	42
Bahrain	38	4.54	37
Kuwait	39	4.53	35
Tunisia	40	4.50	36
Oman	41	4.49	38
Puerto Rico	42	4.48	41
Portugal	43	4.40	43
Barbados	44	4.35	47
South Africa	45	4.34	45
Poland	46	4.33	53
Slovak Republic	47	4.31	46
Italy	48	4.31	49
India	49	4.30	50
Jordan	50	4.30	48

Here are some of the highlights of the report:

India Specific Key indicators

• Population (millions), 2008…………………………….1,186.2

• GDP (US$ billions), 2008……………………………….1,209.7

• GDP per capita (US$), 2008 …………………………..1,016.2

• GDP (PPP) as share (%) of world total, 2008 …..…….4.77

The most problematic factors for doing business in India

A single glance at the chart above gives a clear picture for diagnosis of the many problems that is holding back the country from moving swiftly ahead.

If we scrutinize the picture closely, its evident that poor infrastructure and a very inefficient government bureaucracy are acting as drags and holding back the country from zipping on the fast lane along the highway to economic development and prowess.

However there are few things to cheer about. India ranks fourth as far as market size is concerned.This is good news for foreign investors and entrepreneurs who would like to set up industry for which they have a sizeable potential market with purchasing power.

However if we look at chart below we find that in spite of a large middle class market within India which is larger than the total population of Europe, a good 42 percent of India's population lives on less than $1.25 a day.

This is a great shame for all Indians particularly the well to do urbanites who are more prone to be anglophiles and suppose to be progressive.

GDP per Capita

However there are few silver linings for India too and for which Indians are being envied the world over today. India has been ranked 30^th and 27^th as far as innovation and business sophistication are concerned respectively. This is something that Indians need to concentrate more to make it their forte to bypass the problems and grab the top most positions.

It ranks an outstanding 28th in the most complex areas measured by the business sophistication and innovation subindex, ahead of several advanced economies.

India also boasts fairly well functioning institutions (54th), bustling financial markets (16th), and a sound banking sector (25^th)

However, India ranks very poorly on some of the basic determinants of competitiveness, namely health and primary education (101st), macroeconomic stability (96th) and infrastructure (76th).

The biggest surprise to me however was the penetration rates of Mobile Telephony – India is ranked at 116th out of 133 countries, so much for being 2nd largest mobile phone market !

Penetration of Internet and personal computers are also one of the lowest with a ranking of 104th and 96th respectively.

Take that for Indian competitiveness !

You can download full 492 page report for all countries from here.

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