(SEO) Will Make The Difference to Your Success! By: Mark Nenadic
SEO - is the latest in techniques used by web masters for making the overall layout, structure, and keyword patterning of your website relevant to search engines and web directories where the site has been submitted. This technique, readily available by professionals in any quality SEO company or firm, allows search engines and directories, both human indexed, and spider indexed, to properly categorize and rank your site to be found when a user makes a search.
SEO teaches the different search engines and web directories which keywords are most relevant to your website, so that they will obtain high ranking when someone makes a search for that exact keyword. Search engine ranking is very important because the majority of internet users will only look at the first sites listed whenever they do a search. Therefore, even if your page is listed 12th with Google for a given keyword, it may never be seen by web users, because they simply don’t scroll that far down the list.
For this reason, it’s very important that you incorporate proper SEO strategies into your website. This may involve hiring an SEO firm or an SEO company for their different services.
Among the most common SEO services are articles. These are articles written with interesting or informative content, but which have been structured specifically around a specific keyword. Therefore, if your company sells widgets, you might want to include an article on your website that uses the word “widgets company” throughout its paragraphs.
To come up with your keywords, try to think about the different ways that you’d search for your own website. Think about your services, your products, the information that you provide, and the type of customer you’ll want to attract. You can either make your own list, or use a computer program that is designed for coming up with the different words that will work the best for you. If you hire an SEO company, they will likely have that sort of program available. It allows you to simply give an idea, such as “widgets”, and it will come up with all of the relevant search words that people use, and will tell you how many other sites already come up in search engines when that word or group of words is used.
There is a trick to writing a proper SEO based article. Although it may seem as though you can simply write a regular article and plug in your keyword, there are actually some other things that you need to consider. For example, if you use the keyword too frequently, many search engines will not recognize it as SEO, but will instead see it as SPAM. Similarly, if you use the word too infrequently, the search engine will not recognize the keyword as being relevant at all.
This is where experts seem to disagree. While some believe that the keyword should be used once within the title of the article, and up to ten times throughout the rest of the text, others believe that it should only be used three more times, and a subheading is required.
In fact, there are many different techniques that work very well for proper SEO, but it is a matter of knowing what you’re doing, and being consistent about it. For this reason, it’s not a bad idea to hire either a freelance SEO writer, an SEO company, or a firm. This will ensure that you have the best odds at achieving those coveted top search engine ranks.
Whatever you choose to do, make sure that SEO is a part of your website…unless, that is, you don’t want to encourage any visitors at all!
About the Author:
Mark Nenadic Mark is the director and face behind FifteenDegrees-North, where you will find articles and resources to help with SEO, marketing and Web design.
Thursday, March 15, 2007
Wednesday, March 14, 2007
10 Copywriting Tips for SEO and PPC
10 Copywriting Tips for SEO and PPC By: Craig Rad
This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency.
1. Write for your audience first, then search engines.
Crossing brand communication and sales driven goals with manipulating search engine algorithms is not a process which involves any comprimise. Firstly write from a sales perspective, then tweak your copy until it meets keyword density requirements.
2. Write as much as possible!
When writing for search engines the more content you have on your website the better. That is as long as it ties in tightly with your websites theme and purpose. Through having more content on your webpages you open up opportunities for people to come across your website through long-tail search terms.
3. Select keywords based on 4 factors.
Selecting keywords is a job that may be left to a copywriter or a search marketer. Should you be asked to select keywords, then you should consider the balance of these 4 factors in deciding which words are best to go after.
Optimization of competitors.
Volume of search queries.
The intent of traffic (how targetted the traffic is).
Net profit per visitor.
It is often far more helpful to gauge these factors if your client has embarked on a PPC campaign and has data to share. If you are not fortunate enough to be able to view this information, then much of it can be reached by assumption.
4. Building an Internal Linking Architecture
Although you may not be directly responsible for all navigation and architectural issues, you are within content. Understand the power of anchor text, and how it should be used to help search engines understand the purpose of a given page. Consider altering anchor text with derivatives such as 'word', 'words" and always avoid any anchor text reading 'click here' or 'read more'.
5. Titles, Titles, Titles
When writing information based copy rather than sales copy, titles can evoke response, be used as anchor text from external links and can help engage readers. Choose a title that evokes intrigue and that is also relevant, however avoid writing an article to suit a title.
6. Short Paragraphs, Bolded Words
Using short paragraphs and bolded words allow for skim readers to skim your article and this also allows people to digest the information they are looking for whilst missing out what they are not. Sub-headings also have their place in helping to reach this goal.
7. PPC ad copy
Although click through rates do not lie over a large sample, it is also the case that following certain strategies can help you to attain you to increase click through rate. Ensure that you include the main keyword within the title, so that it is bolded and even consider doing this within the description.
8. Use split testing to your advantage
If your client is performing split-testing then ensure that you use this to your advantage. Opt for two approaches that are different at first, then go onto use split-testing to tweak your copy for better conversions. Always explain to your clients the role that their graphic designer has in this process, and ensure that you do not allow your perceptions to mask what works best.
9. Keyword Density
As long as a keyword appears in the body text this appears to be enough for a top spot on any search engine for that phrase. What is more important, is ensuring that related keywords appear on that page so that the theme of your web page can be easily identified.
10. Content is not King
Links are king and content is his army. Without links you can forget about ranking well for competitive phrases in the organic SERPs. Ensure your client knows it from the outset.
About the Author:
Cooper Murphy Webb are a copywriting company that provide seo copywriting services and website copywriting services.
This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency.
1. Write for your audience first, then search engines.
Crossing brand communication and sales driven goals with manipulating search engine algorithms is not a process which involves any comprimise. Firstly write from a sales perspective, then tweak your copy until it meets keyword density requirements.
2. Write as much as possible!
When writing for search engines the more content you have on your website the better. That is as long as it ties in tightly with your websites theme and purpose. Through having more content on your webpages you open up opportunities for people to come across your website through long-tail search terms.
3. Select keywords based on 4 factors.
Selecting keywords is a job that may be left to a copywriter or a search marketer. Should you be asked to select keywords, then you should consider the balance of these 4 factors in deciding which words are best to go after.
Optimization of competitors.
Volume of search queries.
The intent of traffic (how targetted the traffic is).
Net profit per visitor.
It is often far more helpful to gauge these factors if your client has embarked on a PPC campaign and has data to share. If you are not fortunate enough to be able to view this information, then much of it can be reached by assumption.
4. Building an Internal Linking Architecture
Although you may not be directly responsible for all navigation and architectural issues, you are within content. Understand the power of anchor text, and how it should be used to help search engines understand the purpose of a given page. Consider altering anchor text with derivatives such as 'word', 'words" and always avoid any anchor text reading 'click here' or 'read more'.
5. Titles, Titles, Titles
When writing information based copy rather than sales copy, titles can evoke response, be used as anchor text from external links and can help engage readers. Choose a title that evokes intrigue and that is also relevant, however avoid writing an article to suit a title.
6. Short Paragraphs, Bolded Words
Using short paragraphs and bolded words allow for skim readers to skim your article and this also allows people to digest the information they are looking for whilst missing out what they are not. Sub-headings also have their place in helping to reach this goal.
7. PPC ad copy
Although click through rates do not lie over a large sample, it is also the case that following certain strategies can help you to attain you to increase click through rate. Ensure that you include the main keyword within the title, so that it is bolded and even consider doing this within the description.
8. Use split testing to your advantage
If your client is performing split-testing then ensure that you use this to your advantage. Opt for two approaches that are different at first, then go onto use split-testing to tweak your copy for better conversions. Always explain to your clients the role that their graphic designer has in this process, and ensure that you do not allow your perceptions to mask what works best.
9. Keyword Density
As long as a keyword appears in the body text this appears to be enough for a top spot on any search engine for that phrase. What is more important, is ensuring that related keywords appear on that page so that the theme of your web page can be easily identified.
10. Content is not King
Links are king and content is his army. Without links you can forget about ranking well for competitive phrases in the organic SERPs. Ensure your client knows it from the outset.
About the Author:
Cooper Murphy Webb are a copywriting company that provide seo copywriting services and website copywriting services.
SEO - Search Engine Optimization - It's Importance
Explain what is Search Engine Optimization?
Search Engine Optimization is one of the many online search engine marketing methods that are used to intensify the popularity of a website amongst search engines, by making optimal use of the different keywords or combination of keywords that net surfers apply as input during query when seeking particular information or products related to those keywords.
The purpose of SEO or Search Engine Optimization is to enhance the presence of a website in the search engine ranking pages or SERP’s particularly amongst the first twenty of the search results.
The rankings of the web pages of a website can be improved only if it’s optimized for proper indexing by the search engines after the website
• Has been structured appropriately by use of noteworthy keywords that are habitually used by surfers when looking for different information.
• Its content enriched with information that has keywords used for search and
• By having it linked back through top ranking websites.
Every Search Engines have their own set of algorithm or a step by step finite computational procedure that’s programmed to read through the contents of a website and make note of the keywords and the links used within the content.
The Search Engines then stores this relevant information in their huge data base.
Accordingly a search engine is able to evaluate the websites based on the parameters applied for page ranking as per the category of algorithm used during search results.
The algorithm and the parameter used by the search engines are different from one another for page ranking.
Other than those search engines that use WebCrawler to automatically index the websites, there are those where the websites are evaluated manually upon submission and there are those which are hybrid where both robot and manual procedure used for grading of the WebPages.
The ranking method is usually a closely guarded secret and is frequently changed such that none of the WebPages enjoy permanent slot particularly amongst the top ten results during search. This keeps the webmaster and the SEO experts to keep guessing about the changes in parameter for page ranking.
Since 90% of the searches that’s made by the surfers the world over is through search engines that’s why to increase the popularity of a website Search Engine Optimization is essential.
Search Engine Optimization is one of the many online search engine marketing methods that are used to intensify the popularity of a website amongst search engines, by making optimal use of the different keywords or combination of keywords that net surfers apply as input during query when seeking particular information or products related to those keywords.
The purpose of SEO or Search Engine Optimization is to enhance the presence of a website in the search engine ranking pages or SERP’s particularly amongst the first twenty of the search results.
The rankings of the web pages of a website can be improved only if it’s optimized for proper indexing by the search engines after the website
• Has been structured appropriately by use of noteworthy keywords that are habitually used by surfers when looking for different information.
• Its content enriched with information that has keywords used for search and
• By having it linked back through top ranking websites.
Every Search Engines have their own set of algorithm or a step by step finite computational procedure that’s programmed to read through the contents of a website and make note of the keywords and the links used within the content.
The Search Engines then stores this relevant information in their huge data base.
Accordingly a search engine is able to evaluate the websites based on the parameters applied for page ranking as per the category of algorithm used during search results.
The algorithm and the parameter used by the search engines are different from one another for page ranking.
Other than those search engines that use WebCrawler to automatically index the websites, there are those where the websites are evaluated manually upon submission and there are those which are hybrid where both robot and manual procedure used for grading of the WebPages.
The ranking method is usually a closely guarded secret and is frequently changed such that none of the WebPages enjoy permanent slot particularly amongst the top ten results during search. This keeps the webmaster and the SEO experts to keep guessing about the changes in parameter for page ranking.
Since 90% of the searches that’s made by the surfers the world over is through search engines that’s why to increase the popularity of a website Search Engine Optimization is essential.
Monday, March 12, 2007
How To Drive Free Traffic to Your Website Through Regular Articles
HOW TO WRITE ARTICLES THAT POWERS THE SEARCH ENGINES TO PUMP TRAFFIC OF GENUINELY INTERESTED CUSTOMERS TO BOOST POPULARITY & SALES REVENUE OF....
YOUR NICHE MONEY MAKING WEBSITES
BY MORE THAN 100%
My Dearest Friend
I mentioned how important is content for a website is to remain popular both with the search engines as well as amongst the net savvy surfers that frequent the internet to gather information from all corners of the globe.
The information could be on any kind of subject that the surfers are interested in or attempt to make an overt research on a particular problem that might be intriguing them for sometime before arriving at a decision for the next course of action.
The information could be those which offers solace or solution that would perhaps provide insight to the kind of problem being faced by them and has been discussed in your website
The assortment of problems could be varied, whether it be personal, marriage, children, medical, employment, career, business, education, travel, finance, health, diet, fitness, housing, tangible and intangible, so on and so forth, the spectrum of problems being far too many is beyond the scope for this blog to list them all here.
It’s for you to choose the kind of problem that you wish to solve by providing adequate solutions and information that could be either generic in nature or specific as you might think it fit to discuss at length.
The more specific is the kind of subject you choose and more information that you might pack in will give your website the niche and will succeed in attracting the kind of segment who are genuinely interested.
This will give you the edge over others in driving up the revenue whether from ad sense or from information products / services that you want to promote relating to the subject that you have dedicated your website.
Now you might be wondering how best it will suit you to multiply the popularity of your website.
I have for you a combat like strategy that will help your website an edge over your adversaries in cornering a sizeable portion of the net money pie.
Once you have decided the kind of theme you wish to choose will provide your website the niche that will make it easy for you to comb a fine section of the net savvy surfers like a laser.
Then like a powerful vacuum you will be able to suck them like swarm of bees to your particular website.
Once you have succeed in channeling the genuinely interested net surfers to your website, you can then bombard them with your highly motivating and satisfying information that’s not to be found elsewhere on the net and you alone have the expertise, the tools, the information, the solutions that will make your visitors to fall in love with your website and subsequently become loyal customers for life, as they keep visiting your website to update themselves with the latest information and tools that you have on offer, time to time, in the form of articles, newsletters, RSS etc.
This is how you will succeed in winning the confidence of your customers and clients who visit your website as well as create a sort of win-win relationship with them. It’s also an excellent way to keep in touch with your customers such as by opt-in emails etc. through your articles, that you also compile them in an archive or blog.
However you might wonder how are you to boost its popularity as well as get it noticed by the top search engines such as Google and Yahoo, so that it has a top ranking in the very first page of its list of search results.
This is possible if you contribute to the various article directories by writing highly informative articles that will immediately attract attention amongst the eager and genuinely interested customers.
Each of these articles will have a link back to your website. In this way you can boost the popularity of your website by 100% if not more as traffic increasingly keep flowing to your website from these popular articles that you regularly contribute to the various article directories all over the World Wide Web.
This also establishes your presence and credibility over the net as well as boost search engine rankings that will power it to pump more traffic to your website.
That’s how you will be able to drive traffic to your website.
The article that you will be writing should be rich in keywords that are most sought after by the net surfers through search engines.
The popularity of the keywords that are most used as input in the search engine when looking for your kind of information that you have for your website theme can be found out through keyword analyzer.
After you have found out the popularity of a keyword based on the number of searches that are made in a month, and the number of websites that’s made available through the search engines to cater to the demand, you can decide which keywords are the best suited for your article.
Based on the choice of keywords ranked accordingly by their popularity you can now write articles of not more than 400 words at the most based on each of these keywords.
In the very first 90 characters make sure you have your keywords mentioned that’s relevant to the information that you are providing in the article and which you wish to draw attention so that its noticed by the spyders and crawlers of the search engines.
It would certainly not spoil the broth if you dash few of the keywords in the last paragraph too.
It would be a good idea if you can briefly give the credentials of the author, which in this case will be yourself, this will help to build bridges and confidence amongst your readers whom you wish to turn them into your most loyal customers.
Make a profile of the customers visiting your website by getting their bio data when signing them for your newsletters. Offer them gifts for free to encourage them to sign in for a weekly or monthly doze of highly informative articles and plenty of resources to help them in their interest.
For each segment of the customers based on their age, interest, the kind of products they preferred to purchase, the kind of place they belong to, occupation, hobby and many more ways you can breakdown the visitors in various segments.
Focus on each of these segments based on your mode for classification and focus each of these segments with information that’s relevant to their interest and offer products that they will willingly purchase.
When writing your articles make sure it appears professional, i.e. it should not appear sloppy, with innumerable spelling and grammatical mistakes including syntax when constructing sentence.
Above all write your articles in a manner you would converse with friends when communicating with them. Do not make it hard for them to understand and which they cannot decipher unless they have a tutor to guide them.
Submit to those article directories that rank well with the popular search engines such as Google, Yahoo, Alexa, Askme etc,
Hope this strategy will help you to boost your website even if you sell affiliate products or offer free affiliate programs.
Somik
YOUR NICHE MONEY MAKING WEBSITES
BY MORE THAN 100%
My Dearest Friend
I mentioned how important is content for a website is to remain popular both with the search engines as well as amongst the net savvy surfers that frequent the internet to gather information from all corners of the globe.
The information could be on any kind of subject that the surfers are interested in or attempt to make an overt research on a particular problem that might be intriguing them for sometime before arriving at a decision for the next course of action.
The information could be those which offers solace or solution that would perhaps provide insight to the kind of problem being faced by them and has been discussed in your website
The assortment of problems could be varied, whether it be personal, marriage, children, medical, employment, career, business, education, travel, finance, health, diet, fitness, housing, tangible and intangible, so on and so forth, the spectrum of problems being far too many is beyond the scope for this blog to list them all here.
It’s for you to choose the kind of problem that you wish to solve by providing adequate solutions and information that could be either generic in nature or specific as you might think it fit to discuss at length.
The more specific is the kind of subject you choose and more information that you might pack in will give your website the niche and will succeed in attracting the kind of segment who are genuinely interested.
This will give you the edge over others in driving up the revenue whether from ad sense or from information products / services that you want to promote relating to the subject that you have dedicated your website.
Now you might be wondering how best it will suit you to multiply the popularity of your website.
I have for you a combat like strategy that will help your website an edge over your adversaries in cornering a sizeable portion of the net money pie.
Once you have decided the kind of theme you wish to choose will provide your website the niche that will make it easy for you to comb a fine section of the net savvy surfers like a laser.
Then like a powerful vacuum you will be able to suck them like swarm of bees to your particular website.
Once you have succeed in channeling the genuinely interested net surfers to your website, you can then bombard them with your highly motivating and satisfying information that’s not to be found elsewhere on the net and you alone have the expertise, the tools, the information, the solutions that will make your visitors to fall in love with your website and subsequently become loyal customers for life, as they keep visiting your website to update themselves with the latest information and tools that you have on offer, time to time, in the form of articles, newsletters, RSS etc.
This is how you will succeed in winning the confidence of your customers and clients who visit your website as well as create a sort of win-win relationship with them. It’s also an excellent way to keep in touch with your customers such as by opt-in emails etc. through your articles, that you also compile them in an archive or blog.
However you might wonder how are you to boost its popularity as well as get it noticed by the top search engines such as Google and Yahoo, so that it has a top ranking in the very first page of its list of search results.
This is possible if you contribute to the various article directories by writing highly informative articles that will immediately attract attention amongst the eager and genuinely interested customers.
Each of these articles will have a link back to your website. In this way you can boost the popularity of your website by 100% if not more as traffic increasingly keep flowing to your website from these popular articles that you regularly contribute to the various article directories all over the World Wide Web.
This also establishes your presence and credibility over the net as well as boost search engine rankings that will power it to pump more traffic to your website.
That’s how you will be able to drive traffic to your website.
The article that you will be writing should be rich in keywords that are most sought after by the net surfers through search engines.
The popularity of the keywords that are most used as input in the search engine when looking for your kind of information that you have for your website theme can be found out through keyword analyzer.
After you have found out the popularity of a keyword based on the number of searches that are made in a month, and the number of websites that’s made available through the search engines to cater to the demand, you can decide which keywords are the best suited for your article.
Based on the choice of keywords ranked accordingly by their popularity you can now write articles of not more than 400 words at the most based on each of these keywords.
In the very first 90 characters make sure you have your keywords mentioned that’s relevant to the information that you are providing in the article and which you wish to draw attention so that its noticed by the spyders and crawlers of the search engines.
It would certainly not spoil the broth if you dash few of the keywords in the last paragraph too.
It would be a good idea if you can briefly give the credentials of the author, which in this case will be yourself, this will help to build bridges and confidence amongst your readers whom you wish to turn them into your most loyal customers.
Make a profile of the customers visiting your website by getting their bio data when signing them for your newsletters. Offer them gifts for free to encourage them to sign in for a weekly or monthly doze of highly informative articles and plenty of resources to help them in their interest.
For each segment of the customers based on their age, interest, the kind of products they preferred to purchase, the kind of place they belong to, occupation, hobby and many more ways you can breakdown the visitors in various segments.
Focus on each of these segments based on your mode for classification and focus each of these segments with information that’s relevant to their interest and offer products that they will willingly purchase.
When writing your articles make sure it appears professional, i.e. it should not appear sloppy, with innumerable spelling and grammatical mistakes including syntax when constructing sentence.
Above all write your articles in a manner you would converse with friends when communicating with them. Do not make it hard for them to understand and which they cannot decipher unless they have a tutor to guide them.
Submit to those article directories that rank well with the popular search engines such as Google, Yahoo, Alexa, Askme etc,
Hope this strategy will help you to boost your website even if you sell affiliate products or offer free affiliate programs.
Somik
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