7 Free Search Engine Resources You Should be Using Now

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7 Free Search Engine Resources You Should be Using Now By: Jinger Jarrett

Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".

An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.

The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.

Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I've included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.

1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.

There are two tools that you can use to help you with search engine optimization:

a. Search Engine Optimization Fast Start Ebook - http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I've seen on search engine optimization.

b. Web CEO - http://www.smallbusinesshowto.com/search-engine-optimization-software.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I've ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.

2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

For each link that you have pointing back to you, that's another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.

To help you develop an effective strategy, I recommend that you read "Linking Matters" - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.

3. Develop a content strategy.
The truth is, "Content is King". Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.

Below are three different ways to develop content for your site.

The first and most effective strategy are articles.

Articles actually work for you in several ways.

a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.

No other strategy that I have employed has brought me more business than this one.

To find sites that accept articles, go here: http://www.jogena.com. This is one of the sites that I use because it's one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, there's no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.

However, if the thought of writing your own content gives you nightmares, there's a way around this.

You can use public domain information. Public domain information is information that is free to use because it's in the public arena, or the copyright has expired.

To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum - http://www.publicdomainforum.com/forum. You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.

The third content strategy you need to consider is blogging.

What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.

Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.

Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.

http://ebizwhiz-publishing.com/blogging-course.htm

Finally, to keep abreast of what's happening with search engines, you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com. This site offers tons of resources, news, and a newsletter on search engine optimization.

Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.



About the Author:
Jinger Jarrett is the author of "1001 High Traffic Sites to Market Your Business for Free". She will show you where to market your business to get the most sales. Get your copy now before it's gone. Internet Marketing for Free

7 Free Search Engine Optimization and Writing Tools

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7 Free Search Engine Optimization and Writing Tools By: Jinger Jarrett

Traffic. Everyone wants free traffic, and what better way to get it than optimizing your site?

There are some very simple things that you can do to optimize your site. If you want to get more from your website, then implement these strategies, use these tools, and make your website spider food for the search engines.

Below are some of the best sites I have found for optimizing my sites.

1. Check your site.
Before you start tweaking your site, you need to make sure that it's either in Google or not banned by Google.

The truth is, you want to optimize your site for Google, which is now the number one search engine in the world.

It won't do you any good to optimize your site if Google won't accept it.

Use this tool to check your site.

Google Banned - http://www.googlebanned.com

2. Toolkits
If you can find the tools you need in a collection, this will save you a lot of time, as well as frustration because you will know exactly what you need to do to properly optimize your site.

You'll want to check different aspects of your site like page rank, metatag information, and links. Nothing will drive your potential customers away faster than broken links.

This site, in addition to offering a forum on search engine optimization, also offers a nice collection of tools for helping you optimize your site.

SEO Chat - http://www.seochat.com/seo-tools

These two sites also offer search engine optimization tools. It's really a matter of preference, as well as what tools you need to optimize your site.

Add Me - http://www.addme.com
Evrsoft - http://www.evrsoft.com

3. SEO Software
You can also use software to help you optimize your site. Where software will help you the most is to actually help you optimize your site for the keywords you are trying to target. It's a waste of time to optimize your site if you haven't optimized for the right keywords.

This is the software I use, and it's free. It works for both MAC and PC, and it has some of the best documentation I've ever seen on search engine optimization because it's written for the average person. It also includes a basic search engine optimization training course, a 50 page manual, and excellent, step by step directions for preparing your website for the search engines.

Web CEO - http://www.webceo.com

4. ROR Generator/Robots Text Generator
A what?

ROR is similar to a robots.txt file in that it gives information about your site. The difference is that an ROR file is in XML format.

You can use this generator to create an ROR file for your site, and then paste a button to the main page of your website. When the search engines spider your site, they'll spider this file and have a better description of what your site is about.

I would also recommend that you create a robots.txt file because this will tell the search engines what not to spider on your site. If you own a members' area, or you sell anything, you don't want the search engines spidering your download pages.

ROR Generator - http://www.rorweb.com/rorgenerator.php

Robots Text Generator - http://www.searchenginepromotionhelp.com/m/robots-text-creator/simple-robots-creator.php

5. Site Map
A site map is not only a great tool for letting your customers know where everything is located on your site, it can also help you with the search engines.

By creating a site map, you will have an index of all the pages on your website. When the search engines spider your site, they'll find all of the pages. This will help you with your rankings.

Creating a site map, especially if you have hundreds, or even thousands of pages on your site, can be very time consuming. This generator will speed up the process.

Spider Map Creator - http://www.searchenginepromotionhelp.com/m/spider-map/creator.php

6. XML Site Generator
Google is now offering webmasters a chance to submit an XML site map.

An XML sitemap is a search engine friendly sitemap of your site. This isn't written for your visitors though. It's written for the search engines so that they can find all of the pages on your website.

Even if you include a sitemap on your site for your visitors, I would still recommend that you use an XML sitemap. This can speed the process of getting your site indexed by Google. This is an easy way to make sure that all of your pages get indexed.

Creating a sitemap is easy. You can use the generator listed below. Once you've created your sitemap, submit it to Google.

XML Site Maps - http://www.xml-sitemaps.com/index.php

Submit your sitemap to Google - https://www.google.com/webmasters/sitemaps/login

7. Linking
There's been a lot of talk about linking because linking is one of the most important strategies for getting high ranking in the search engines.

The more links you have pointing back to your site, the higher the page rank you will get, as well as creating a way for others to find you. You can use this strategy to get referrals from other sites, which is free traffic. It's targeted, and you are being recommended by another site.

Before building your linking strategy though, you should check your popularity. See who you are linked to first.

Link Popularity Checker - http://www.marketleap.com/siteindex/default.htm

Once you have checked your link popularity, begin by building links back to your site. Below are two sites that offer directories you can submit your site to.

Directory Manager - http://www.123promotion.co.uk/directorymanager/

Free directories that don't require a link back - http://www.directoriezsubmission.com/free-web-directories.htm

Linking can drive a lot of traffic to your site. The more backlinks you have pointing back to your site, the more popular it will be. You'll also get a lot more traffic.

Before you start to market, complete your site. Optimize it for the search engines, and use these tools to help you get higher rankings.



About the Author:
Jinger Jarrett is the author of "1001 High Traffic Sites to Market Your Business for Free". She will show you where to market your business to get the most sales. Get your copy now before it's gone. Internet Marketing for Free

5 Terrific Traffic Ideas That Don't Include SEO, JV's and PPC

5 Terrific Traffic Ideas That Don't Include SEO, JV's and PPC By: Jo Han Mok

Traffic. It's the all-important piece of the marketing puzzle that faces all web owners. Your product may cure cancer but unless there are people reading your information it won't matter. And not just any traffic. You want laser targeted, highly motivated customers ready to whip out their wallets and input their credit cards. You are searching for El Dorado. You know it's there. You've read that others have found it. There is a path and it starts here.

SEO, JV's and PPC traffic will all deliver targeted customers. These techniques require specific knowledge too lengthy to discuss in one sitting. Below are five diverse methods that you start to use to drive targeted customers to your site with the knowledge you gain here.

1. Join the world and start blogging! Blogging is an online weblog or diary that can be easily updated. Your readers can even leave comments or answer polls. Blogger.com, a large server based blog, is owned by Google. Although there are great advantages to posting to a Blogger site you always want to have a blog hosted on your own site. Blogger will take down sites and sometimes for no apparent reason. You can lose all your data and traffic in seconds. Use Blogger to point to your primary site. This gives your site one more back link, another source for traffic and a reason for Google to spider and index your primary site following the links from Blogger. You can post the same content on both blogs and redirect people to pick up an RSS feed from your primary blog.

2. There are people talking about your niche on any number of forums and groups. Join several and provide accurate content rich answers to their questions. Be seen as a helper, someone who is truly interested in the topic and the people. Do not spam. Do not advertise but place your site in your signature line. You'll be pleasantly surprised at the number of good customers you'll receive. If people are motivated enough to join a forum or group to discuss their issue then they most likely are motivated to find good information.

3. Article marketing has been a topic of conversation for several years now. People seem to attempt this particular avenue and get discouraged easily. Although this type of marketing will economically generate targeted customers it is a time consuming job. The best technique to use is to post at least three to four articles per week to two or three of the top article directories. It's not necessary to post to 300 directories, just the ones with high page ranks like ezinearticles.com. These article postings do three things. You have back links from a site with a high page rank; you have access to publishers and your content will be found on organic searches based on the keywords and phrases you enter when you post to the directory.

4. Viral marketing has a mystique about it. The first site that accidentally took real advantage of this method was Interview With God. The owner of the site published a public domain poem on the net just a couple of months before 9/11. His site was 'discovered' by many people who took solace from the poetry and began sending the site to all of their friends. The rest was history. The essence of viral marketing is sharing information with people you know. There are several avenues open to you and even more if you use your imagination. You can take advantage of social networking sites and social bookmarking sites where you can share your information with all of your new 'friends'. Tell a friend scripts on your site can encourage your current visitors to tell their friends. You'll find that people will tell their friends if your site is funny, touching or if you offer incentive. Another technique is to offer free information through ebooks with links back to your site.

5. Do you have expert knowledge on a particular subject that relates to your website and business? You not only can share that knowledge in groups and forums but also by using answer sites through Yahoo Answers or eHow.com. In these arenas people post questions and others post answers. People who read the answers rate them. Your site gets traffic when people perceive that you are giving high quality answers.

You have the knowledge to drive traffic to your site. This may not be the flood of traffic that dreams are made of but they are targeted customers, the most important kind of traffic. As your skill using these techniques improves so will the number of buying customers visiting your site. And isn't that the point?


About the Author:
Jo Han Mok is the author of the #1 international business bestseller, The E-Code. Unlock the code for unlimited online profits for yourself by visiting his website today at: http://www.SuperFastProfit.com

5 Linking Strategies that Work

5 Linking Strategies that Work By: Jinger Jarrett

One of the most effective ways to promote your business online, especially if you use search engine optimization to build traffic, is linking.

However, as a certified Web CEO professional, and someone who also uses only "white hat" optimization strategies, I see people make a lot of mistakes when using this technique.

Below are some of the strategies that I use to make linking more effective, as well as raise my rankings in the search engines.

1. Do your homework first.
You're probably wondering what "white hat" techniques are.

"White hat" techniques are techniques that will always work with the search engines, like writing articles, blogs, and press releases, and optimizing individual pages for the search engines.

These are the primary techniques I use in addition to linking because they work.

Just ask Tinu Abayomi-Paul, the owner of http://www.freetraffictip.com. Tinu is an expert when it comes to using search engines to build traffic to her sites.

She wrote me the other day to thank me for "inspiring her". I'm not sure exactly what that means, but I do know that she uses a lot of the same techniques I do to promote my sites. She now has over 90,000 relevant entries in Google, more than a lot of the top "gurus" on the internet.

The fact is, the more pages you have listed in the search engines, and the more links you have pointing back to your site, the more likely you are to be found.

Although writing articles, blogs, press releases, and optimizing pages definitely works, you still have to do your homework. This means actually doing a search in the search engines to find out how sites get to the top, i.e. what keywords they use, how their pages are optimized, etc.

I use Alexa, http://www.alexa.com, for this because it allows me to look at traffic stats, as well as see what sites are linked to eachother.

To get started, search for the keywords you are targeting. Take a good look at the sites at the top. This includes studying the keywords, titles, and descriptions they use in their headers. Also, read the text of the pages. It's not that hard to optimize your page(s). Just write search engine friendly content that repeats your keywords. Make your content easy for your readers to read and understand though.

Now this may sound juvenile, but again, it works. Tools like Keyword Density Analyzer, http://www.keyworddensityanalzyzer.com, and Web CEO, http://www.smallbusinesshowto.com/ht/search.html, can tell you if you are on the right track.

You can also read Linking Matters, http://www.linkingmatters.com. This short, and free ebook in PDF, will give you more tips on linking.

2. Link to complementary sites.
I get link requests all the time, and I have to reject about half of them. The reason why is that I won't link to sites that have nothing to do with mine.

I offer small business, internet marketing, and search engine optimization and submission products and services. Links to quote sites, joke sites, and shoe sites don't fit with this.

The key here is to understand that not only does Google, the most important of all the search engines, look at how many links are pointing back to your site, but they also look at the relevance of the links.

Sites that are similar, or complementary to yours, give you more credibility and higher page rank than having tons of sites pointing back to you that have nothing to do with your site.

Make the links pointing back to your site relevant.

3. Choose relevant, highly searched for, low competition keywords for your anchor text.
This tip relates to tip four. Before you start sending out link requests to other webmasters, make sure that you're targeting the right keywords. Not only are a lot of relevant links important, but your keywords should be keywords that will get you traffic.

4. Change your anchor text.
Recently Google decided that links with the same text between your {{a href=""}} and {{/a}} text should be different. Too many links pointing back to your site that had the same text "looks" like spam. This doesn't mean it is spam, and sometimes, you don't have control over how others link back to your site.

However, if you decide to exchange links with others, vary your anchor text.

5. Try other alternatives to software.
Although there are many software programs out there you can use to help you automate this process, I caution you to be careful when using this kind of software. Although it may speed things up for you, you may also end up with a lot of links pointing back to you that have no relevance. Also, these programs really won't help you as much as you think if you don't change your anchor text once in awhile.

If you do choose to use software to automate the process, make sure that you personalize your emails. Again, do your homework and make sure that you are actually sending out email to sites that complement yours. No one likes to receive emails that say "Dear Webmaster".

Using a directory script on your site can help you because others can visit your site and add their links. Just make sure that you check your directory once in awhile to see who is linking to you. Also, make sure that you set up your script in such a way that others have to have a link pointing back to you first before your script will accept their site.

Link Management Assistant - http://www.dirfile.com/link_management_assistant.htm

You can also find reciprocal link exchange sites like Link Metro, http://www.linkmetro.com. Sites like this will allow you to choose your partners, search for new partners, and exchange links without being bombarded with email or generic requests.

Regardless of how you develop a linking strategy for your site, you need to develop one if you want high rankings in the search engines.


About the Author:
Jinger Jarrett wants to give you free publicity for your business. You can post your marketing related articles and press releases, get free classified advertising, and read marketing related articles and news when you visit her site at http://www.killermarketingarsenal.com

31 Ways To Promote Your Website

31 Ways To Promote Your Website By: Scott White

Just creating a website is of very little use. It is extremely important to promote the website, to generate the maximum amount of traffic and the maximum benefit from it. In this article we'll discuss 31 ways to promote your website.

1.Search engines are important in promoting websites. This is why you need to have high rankings in search engines to get more visitors to your website.

2.Try to make the contents of your website keyword rich. This helps your website to get a high ranking in the search engines.

3.You can also promote your website with the help of inbound or back links. These links connect the visitor to sites that also prove to be useful to the visitor.

4. Add the most important keywords of your website in meta tags. Give a different color for your link text or make it bold or in italics to differentiate it from others.

5. People usually search for their information using keywords; so it is better to get as much keyword targeted traffic with the help of pay per click search engines.

6. Press releases provide a great form of promotion
for your website.

7. The most important rule to adopt for website promotion is to make your website appear on stationary, like letter heads, pens and invoices.

8. Get your website listed in as many directories as possible so that people looking for information sites through this directory are sure to come across your website.

9. If you have a business website, it proves to be beneficial to list it with relevant trade associations.

10. Offline advertising is as effective as online advertising. You could perhaps hold an event, where you have your web address displayed everywhere for people to see.

11. When meeting clients and prospective clients, try to implant your website into their thoughts whenever you hold conversations with them.

12. Promote your website by writing about the articles or services offered on the site so that the general public will be interested in your website.

13. Try offering something free to the first 100 people buying or using your product or services.

14. Offer a prize to the one who is slow and steady; the one making the 1,000th enquiry.

15. There are many queries placed in newsgroups that may relate to your product or service. You could answer these queries, and tell visitors that more information is available on your website.

16. Provide an opt-in mailing list on your website to generate repeat business amongst existing customers. Encourage your customers to sign up for newsletters, or any other promotional information about your website.

17. There are many reputed mailing lists on the internet. Compile an introductory message on your website, and send this mail to as many email addresses as possible with the help of this mailing list. You are bound to see some results!

18. Use referral marketing to promote your website. Here you refer your customers to a related website, who in turn do the same for you.

19. You will find many companies selling traffic; they charge a fee to get people to visit your website.

20. You could advertise your services in a trade show, and give information of your product or service at the trade show.

21. Place as many banner ads on the internet, informing surfers of your website.

22. Balloons are a great offline marketing technique to get more traffic to your website.

23. Avoid using large graphics on your website. Large graphics take a long time to download, which may discourage visitors from visiting your website.

24. Flash is rather attractive, but it is not advisable for all websites as they take a long time to download. Surfers are not that patient to wait for a website to download.

25. Create business cards with all of your contact information on them. People will visit your website upon seeing it on the card.

26. If you run a delivery van, you could consider adding your website address to the side of the van so that people can see your address, and learn more about your business.

27. If you are a company, consider printing your website on the company's uniform.

28. Creating a pamphlet about you and your service or product produces for interesting reading and information!

29. Distribute as many pamphlets and business cards to people in your neighborhood and in places where people frequent like the mall or church.

30. You could mention your website in some articles having content related to your product or service. This way your website will be promoted.

31. Make your website format and presentation good so that a visitor is sure to make a repeat visit, and provide referrals for others to use the website!


About the Author:
Scott White is a SEO Specialist in Ranking Websites Gain More Traffic, Learn how to rank your website at the top info@seotutorialprogram.com. Also: SEO DVD, SEO BOOK, And SEO CDs on SEO Tutorial Program.

16 Essential Do’s and Don’ts for Proper SEO

16 Essential Do’s and Don’ts for Proper SEO By: Anthony Kristovich III

SEO, or Search Engine Optimization, is defined in the Wikipedia as a “set of methods aimed at improving the ranking of a website in search engine listings”. To the average webmaster, it’s how you get higher up in the search engine results pages and get more traffic. There are many myths and also many great pieces of advice I see floating around so I am presenting a list to you, the reader, of what to do and what not to do in the SEO world.

Having the correct knowledge you can get the best results. I see quite often sites employing “tricks” like hidden text and keyword spamming, and hopefully after reading this article you will at the very least know what to avoid like the plague. Afterall, while some of these tricks work even momentarily, in the long run (usually within a month) you get heavily penalized or banned.

SEO DO’S

1. Original content – Search engines reward websites with original content, which will also naturally draw incoming links and visitors as well. Original content can be anything from product reviews to a blog to your own articles.

2. Add more content regularly – How often a website is updated can have a big impact on your search engine ranking. Most search engines prefer fresh content, so you become a more preferred source by constantly having new and fresh content.

3. Research your keywords – You need to research which keywords you want to target before you even start making your website. These are the keywords that you will be targeting in backlinks when possible and your main page will revolve around these keywords.

4. Create a sitemap – Sitemaps are a definitely plus. It helps search engines walk your website with ease, since you’re hand-feeding it the list of webpages. It can also greatly help visitors find what they are looking for on your website. Be sure to link to your sitemap from your main page.

5. Use HTML – While this may sound obvious, there are sites out there created entirely in flash or javascript. While some search engines can read part of javascript, by not using regular html link between pages on your site may not even get seen by search engines, and your page text may never be seen, so your target keywords are never seen by the search engines.

6. W3C compliant – Making your web pages comply to the World Wide Web Consortium’s standards is always a good idea. It is impossible to know exactly how the search engine spiders read a web page, so it is impossible to know how it will handle non-standard code. You can bet, though, that it has been tested to handle html code that follows the standard.

7. Webpage title tag – Be sure to put your target keywords in your title tag.

8. Build backlinks at a normal pace – Don’t use one of those link farm programs where every member automatically shows links to all the other members. Search engines will see you one day literally showing thousands of backlinks instantly and this could get you penalized or banned. Link exchanges are fine if they’re the type where you agree to or initiate each exchange, because if you were out looking for link exchange partners you would be doing the same thing. The key is not have thousands of backlinks show up instantly.

SEO DON’TS

1. Avoid cloaking – Cloaking is when you give your visitors one page, and search engines another page. Search engines want to see and index what your visitors see. Getting caught cloaking can have dire consequences on your site ranking.

2. Avoid hidden text – This is making text, but background or near-background color. Normally it has tons of text that is meant for only search engines to see (they read raw html), and is loaded with keywords. Search engines are very very good at catching this old trick and it will quickly get you a huge penalty or possibly a ban.

3. Avoid keyword stuffing/spamming – Avoid overloading your webpage with keywords that are only intended at tricking the search engines. The best way to avoid doing this is just write your text, with keywords in mind, towards your audience.

4. Avoid using flash or javascript for your navigation methods. Search engines usually can’t read these, or read them well enough to be dependable. Always use standard html links to be sure your site is easily walkable by search engine spiders.

5. Don’t submit your webpage url too often, if at all – You can submit your url directly to search engines, though search engines prefer to find your website via a backlink or incoming link. Resubmitting weekly or monthly can heavily damage your ranking with the search engines.

6. Avoid the “quickly get submitted to thousands of search engines” deals – While many of these do what they say, keep in mind that 98-99% of all search engines are powered by Google, Yahoo, or MSN. Just keep these 3 in mind and you’re covered.

7. Don’t forget backlinks – Link popularity plays very large into how your site is ranking by search engines, and is always a key element of SEO. Miss the backlinks part, and your SEO will suffer quite a bit.

8. Avoid excessive graphics and flash presentations – This is not to alter how the search engine looks at your site (directly), but at how your visitors view your site. There are many ways to make an effective website without overloading your visitors, and if a website takes more than 5 seconds to load, you will likely lose your visitor before they even get to visit your website.

As you can see, the list of things to do and things to avoid can have a large impact on your website. Heck, doing too many of the wrong things can get you outright banned and can be the demise of your website. The big things to keep in mind to keep you on the right track is to play it fair and don’t try to cheat the search engines. Cheating the search engines has a good chance at working in the short run, but usually in very short order you are worse off than when you started.


About the Author:
Tony Kristovich is the owner of EZLinkSystem.com, a link exchange service where you can register for free to exchange links the easy way with other sites.