Obama's Online Marketing Strategy for His Presidential Campaign

Click here for Free Industry Resources!

How Did Barack Obama Raise Donation for His Campaign from His Website using Online Marketing Strategy?

It is surely very commendable for Barack Obama to have ignored the big Corporate Houses and the Lobbyists for donation and instead approached the common people of the United States of America directly to make their own little contribution to join his movement. 

What is most amazing is that he actually received more than $200 Million in donation that people volunteered to contribute at his website www.barackobama.com 

No wonder his is one of the most profitable Presidential campaigns to be ever made in the history of USA. All this was possible because of a wonderful online marketing strategy that he adopted for people to flock at his website in hordes and make their own little contributions. 

Barack Obama is savvy and he has left no stone unturned to adopt every available online marketing strategy that he found feasible for his ongoing online campaign. 

He and his internet marketing team are collecting mailing addresses of those who wish to make a donation or simply visiting his website. Thereby he is able to build a mailing list of all interested and prospective voters.

He is then keeping them updated about himself and his ideas, his campaigns, the venue where he is going to next address his well wishers and voters. Thereby he is able to stay in touch with most of his voters in the country, keeping them well informed and clarifying his stand on any issues that may appear controversial.  This is what we may call email marketing actually is meant for. To keep the people informed timely and remind them to vote for him. 

He is also making good use of the Search Engine Optimisation marketing. This is to help people who use certain keywords by and large as per trend, to search for his ideas or about him, using the search engines such as the Google or Yahoo would able to do so satisfactorily and conveniently. 

He is also using the pay-per-click advertisements that appear on Google pages or on websites having relevant contents and which are part of the Google Adsense network campaign. 

He has his own blog too where he pens his thoughts carefully that has a psychological impact on people just not in the USA alone but as far as India and Africa where the common people know very little about the US elections or are keen about. Yet he appears in newspapers and magazines that helps him to build his stature internationally. This has also not deterred him to say things that are sentimental to these local people in foreign lands and which is making him all the more popular with the people around the world. No wonder Obama has been able to improve his image and bearing both in the US as well as the world outside. 

He has even gone as far as mobile marketing too, so that he is always with the people close at hearts using modern technology to his full advantage. 

Further more, he is making optimal use of Social Marketing such as Facebook, MySpace so that anybody wanting to know about him intimately may do so without hassles. 

Even look at his website www.barackobama.com, the way it has been designed is something that many would desire. Obviously his website which is more interactive with the visitors is able to have a high conversion rate. 

Other than the six strategies that I have mentioned, he is using many more strategies which is beyond the scope of my blog to discuss. 

The purpose of this blog is to create awareness amongst online and internet marketers how one should go about to frame a successful internet marketing strategy. 

Although its not possible to have that kind of colossal budget that it requires to implement such a website design as well as the various marketing strategies, what I wish to highlight how one could like Obama use the internet to reach out to as many people. How one should be able to get into the hearts and minds of the people, such that there is a positive response from them be it in the form of donations or votes or both. 

If you visit his website what you will notice that every page in his website carries a red button at the corner asking for a donation. In fact this donation part is the one which has been able to successfully fetch him all that collossal amount in revenue for his Presidential Campaign. Every page in his website are eye catching with wonderful banners each of which leads the visitor to a different landing page, as per the choice made.

So that's how a good online marketing campaign should be planned by excellent Media Planners, as the one they did for Obama. They are the ones responsible for the success.

 

India Today Has One of the Fastest Growing Internet Users & Surfers

Click here for Free Industry Resources!

The Internet Market in India is Growing Rapidly.

Dig into The Lucrative Indian Pie and Make Your Online Presence Now

This is certainly going to be great news for all net junkies, internet marketers around the world including those in India. Three percent of India's population have now access to the internet.

According to the findings made available by the MarketingCharts, surfers in India mostly belong to the age group of fifteen years and above.

This May, as many as 28 million Indians in India, surfed the net,either from their office or home.This is 27% more than what it was the previous year.  

This report made public now declares India as one of the fastest growing internet market in the world.

Computer literacy continues to grow and spread upwards from grass root levels. More Indians especially youngsters, who are technically savvy are eager to have access to the internet.

Already villagers in India have access to data such as about crop production, irrigation, soil reports,fertiliser and also commodity trading.

eGovernance has been introduced in states such as Madhya Pradesh, Gujarat and Rajasthan. This is helping people to make enquiries and complain about lack of service at their villages.

No longer they have to travel long distances through jungles and inhospitable terrain such as the hot deserts on camels, to reach the nearest government office for official purposes such as loans from the banks. 

The prices of computers and that of the broadband internet connections are tumbling down in India. As more people in India finds computers affordable and useful, very soon these will become common in ordinary Indian households as the televisions are today. 

No wonder India has become one of the fastest-growing internet populations, according to comScore's first study of internet usage in India, reports MarketingCharts.

Even ten to fifteen years ago most Indians and politicians were sceptical about the computer and eyed it suspiciously. They wondered if it might take away their jobs in the offices and factories.

However it was because of the  initiative taken by the Late Rajiv Gandhi, when he was the Prime Minister of India. He was then young and savvy with dreams for India's future.He understood and realized how important it was for India to learn more about computers and be self reliant. He initiated the computer literacy programs then and introduced computer as a subject at schools, colleges and the university.

India today is reaping the  benefits of that foresight. Next to the USA, India is today the largest developer of software programs in the world. Its because of this that they have stole a march over some most developed nations of the world such as Japan, Germany, France etc. Even China will have to do lot of catching up with India as far as computer software development is concerned.

Another advantage that India enjoys is that it also has the second largest english speaking and writing population in the world after USA. It has also a large number of middle class families that is same as the total population of the whole of Europe.

This has made India one of the largest growing economy in the world only next to China. The internet market economy in India would soon catch up with the rapid growth in economy.  

"While global internet brands like Google and Yahoo currently reign as the most visited web properties in India, several local players also have strong positions in the market," said Jack Flanagan, comScore EVP.

Here is a summary of those findings from the study made by comScore:

1. On average, Indian internet users visited the internet 25 times during the month and were online for 28 minutes per visit.
   
   
2. Those age 15-24 were the heaviest internet users among all age segments, spending nearly 12 hours online per month on average.
   
   
3. The fastest-growing website categories in the past year included Maps (up 64 percent), Sports (up 60 percent), Entertainment - Movies (up 55 percent), and Finance - News/Research (up 52 percent).
   
   

India Website Rankings:

1. Google Sites ranked as the top property in India with nearly 20 million visitors in May, a 35 percent increase versus a year ago.
   
   Google grew on the strength of several Google-owned entities, including Google Search (up 38 percent to 17.1 million visitors), social-networking site Orkut (up 39 percent to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3 million visitors), and video site YouTube (up 131 percent to 6.3 million visitors).
   
   
2. Yahoo Sites ranked second with 18.7 million visitors (up 28 percent), followed by Microsoft Sites with 12 million (up 11 percent).
   
   
3. Indian portal Rediff.com ranked as the top local property with 9.2 million visitors (up 19 percent), followed by government site NIC.in with nearly 6 million visitors (up 5 percent).
   
   

Google Introduces - Google Ad Planner, a Research and Media Planning Tool for Media Planners Only

Click here for Free Industry Resources!

The Google Ad Planner - The Latest Tool from Google 

The Google Ad Planner is yet another milestone for online advertising campaign. It is once more as usual is a brilliant mastermind by Google meant for planning out advertising campaigns. This tool has been exclusively developed for Media Planners keeping them in focus to address their requirements. This is certainly bring about better efficiency and online advertisement management. 

This tool will certainly be of great help to all those Media Planners who find it extremely daunting in exactly determining the extent to which each of their campaign have the potential to reach out.

At the same time optimizing the Ad campaign that's relevant and focuses on potential customers and clients for whom the products or services that are being offered is certainly not as easy as it might look on paper. 

Moreover its not quite practical for the Media Planner to keep track of all those millions of sites available on the internet. There is no way to know the exact potential of each of these sites and which amongst them would be best suited for a particular campaign that one has in mind.

Also what would be the benefits that's likely to be reaped within a preset time frame after the amount  of time, money and labor that is spent in executing it as per the strategy adopted. 

Its to help the media planners to achieve the most from the Google Ad Campaign that Google looked into the problem in depth.

Fortunately they have succeeded to finally come up with this tool for the benefit of the media planner. 

The Google Ad Planner is one tool that would help the media planner to find the right match and connect the Advertiser with the Publisher. 

All that the media planner needs to do while using the tool is enter the demographics that constitutes its potential target market, and all those sites that's relevant to the kind of niche products or services being offered in the advertisements. 

Once the information or data are fed into the tool, as mentioned above, the Google Ad Planner would come up with those sites that are most likely to be visited by surfers from the target population, which the media planner has already identified or selected as their niche target market. 

If you as a media planner want to get into the bottom to learn more of the surfing habits of your target demography, the Google Ad Planner would help you with the relevant statistics or data. It will also give details of the popularity of each of the sites and what kind of surfers & how many are reaching out to them using the search engines such as the Google.

The results take into account all the sites that partner with Google as part of the Google Content Network, as well as those that are outside the network. This will help you to plan your campaign properly and to reach out to the most amongst the target audience. 

Whereas the Google Trends for Website  is meant for all kinds of users regardless of their intention, but Google Ad Planner is meant only for professional Media Planner alone. 

To learn more you may contact their Help Centre. Click Here.

This beta release of Google Ad Planner is currently available only to a limited number of agencies and advertisers. So if you are interested you may Click Here

Adwords - Free White Paper on Successful Google Ad Campaign

Click here for Free Industry Resources!

"10 Critical Elements for a Successful Google AdWords Campaign and improve  improve your Cost Per Click results" Click Here

Here is a white paper that's being made available to you for free. It's about the ten most important factors that has been found to have tremendous influence over the success of any Google Ads Campaign. 

Many of us are running our own Ad campaign on the Google.

However tell me how many amongst the marketers can claim that they are reaping the maximum benefits from such cost-per-click campaigns?

How many are there who have actually mastered this platform at all?

In fact not many amongst the advertisers are actually getting the maximum Returns on Investment or ROI from their Google Ads. 

Most often we have to depend on a self professed Ad consultant to run our expensive Google Ad campaign.

Unfortunately by and large these Ad Guys have scant idea as to how they should proceed for successful campaign. They usually do not have substantial answers to many pertinent queries, such as

What are those factors that needs to be looked into for planning out a proper strategy?

What are those key elements that has to be fine tuned and balanced?

What is the best approach to get the optimal outcome, which can generate more sales or revenue earned for each dollar the client spends?

These self professed Ad Guys often make tall promises without themselves knowing how to go about it. More often than not they end up beating about the bush without the slight inkling as to what needs to be done.

Naturally the results that come pouring in are most often dissapointing and lacklusture than what was promised or the client expected.

This makes the clients feel that the Google Ads campaign is no better than a hyperbole, when its rather the contrary. 

All this is because the Advertisers and marketers did not have any thing to depend upon that would serve as a guide or a road map, to chart out their course of the Google Ad campaign. So more money and time is wasted without the right results.

There was no proper authenticated report or findings that threw any light to the actual outcome of such advertising mode that depends upon the Search Engine Marketing that determines the outcome of such Ad campaign.

Google have made major contributions that has totally revolutionsied the way Advertising works, which is mostly interactive. It's because of them that Cost-per-click or pay-per-click ad campaign have become so popular. 

Obviously an authenticated report was what the Advertisers wanted.

They are looking forward to reports that would help them to understand what kind of impact such Google ads campaign are having and how much of sales being generated for the various aproaches that are being adopted for optimal results.

Its to address such a genuine problem that a white paper has been made available for free to all those who are eager to learn and rectfy their mistakes. 

No wonder who does not want to get their hands on those exceptional Ten Important Elements to reap the maximum ROI out of each Google campaign.

Each campaign are unique and has to be tailor made accordingly depending on several factors and circumstances so that its laser targeted to get maximum results.

This White paper on Google Ad Campaign has certainly 

proved handy to many advertisers, as everything has been openly discussed and analysed here.

They are able to find  answers to many of their questions thats helping them to relook into their campaign and make changes to achieve more.

This white paper would certainly be of great help to the advertisers so that they may get fairly some bare facts and understanding of the same.

This would put the adbertisers on a much better footing than those who choose to remain ignorant.

Now they will be able to hudge better and fairly get a good idea under what circumstancs their campaign would fare better for each Cost-per-click Google Ads.

So anyone interested to subscribe to this white paper may do so by following the link below. Limited Offer so grab the free opportunity now.

Free Subscription Click Here Now 

FREE WEBSITE MAGAZINE

Click here for Free Industry Resources!

Qualify for Your Free Subscription Now! Click Here

Who Else wants a Free Website Magazine offering Practical Advice and Helpful Tools from Industry Experts to help any Website achieve Internet Success.

Here is an excellent offer for all Internet Entrepreneurs and Business Houses who want to keep abreast of the current developments in running an online business from various websites. 

So long it was very difficult for interested people who were  willing to enter the lucrative internet marketing world, but had no inkling how useful and fruitful it would be in the long run. They had to depend so long on expertise and consultants to advise them and appraise them of the latest trends.

Now, here is a magazine that is being made available which will help you with most questions that you may perhaps have in your overt search for building a successful online business, be it from home or office. The magazine addresses most of your questions since these topics are discussed at length in their various issues.

The magazine has many useful content not found otherwise. Majority of the contributions are from well established internet experts and successful internet marketer. You will find many of their tips, their observations, experiences and opinions regarding to the latest trend which you might like to adopt for your own online business.

Online business is a must even if you have a roaring brick and mortar business. More and more people are preferring to shop online and place their orders using the internet rather than take the trouble to visit stores for niche products.

With spiralling  fuel prices and paucity of time, it's sometimes impossible to scout for a particular product by driving through traffic and visiting various stores to make your purchases. 

The internet has solved much of their problem since they can now look for whatever they want by visiting the various websites dealing with the particular kind of products.

From the website itself you can make your choice and place your orders online. This has made websites and the online business popular. Its a must for anyone wanting to stay in business, so that they can reach out to a large number of people. People can now now go global with the click of the mouse.

That' the beauty of the websites and the internet.

Orders and transactions are all possible through the internet very securely. More and more people are finding online shopping and doing B2B business easy, efficient and convenient. 

Don't be surprised if you find the parcel that you ordered last evening at your door steps the next morning, even if it had been snowing or raining profusely the previous night. That's what it means to remain in business and make yourself available with your customers 24x7x365 automatically. 

No wonder this is one magazine that you need to have access to, if you wish to keep yourself upto date about websites and the eCommerce world. 

Subscribe to The Website Magazine for Free Now.  Click Here

Publisher: Website Services Inc.

Jupiter Research Report Predicts The Online Affiliate Marketing Spending To Hit $3 Billion

Click here for Free Industry Resources!

Here is some good news that I fortunately came across.  This article will certainly give tremendous boost to all those who carry out their online business from home as an affiliate to various merchant websites.

The merchant websites too will find it enthusiastic to spread their marketing net all the more to rope in as many affiliates who would join them and work not hard but smart to fetch  more revenue from the growing Internet market by offering better and cheaper priced products or services. No wonder this is one market that has not shown any signs of slowing down. 

As I understand from the report, the Jupiter Research, a well known Internet market research company  has predicted that in 2008 the online marketers will shell out as much as $2.1 billion in commission fees that's to be paid to their associates or agents as affiliate marketing fees for their concerted sales effort. 

Elsewhere in my blog I had mentioned earlier that affiliate marketing is the best way to enter the online business without having to make big investments nor does one need to have ones own products or services to offer to the potential buyers on the Internet.

For every lead that the affiliate sends top the merchant website and if it successfully converts to a sale, the affiliate earns a commission that may be s much as 75%. This is how the Internet market is surviving and is able to provide better services to the multitude of customers across the net throughout the globe. 

According to the "US Online Affiliate Marketing Forecast, 2007-2012" Report made available by Jupiter Research, by 2012 as much as $3.3 billion is likely to be spend by the affiliate marketing. 

The report also further emphasizes that one of the most important factor that makes affiliate marketing so popular is because its performance driven. There is not much risk as there is hardly much of an investment that's worth mentioning. 

The Marketers mostly merchant webmasters find it convenient to work with an army of volunteer affiliates who join their various affiliate programs for free provided they do not indulge in any sort of spam or scam. They have to strictly abide by the terms and conditions when selling or promoting their products on the Internet. 

These are the affiliates who are responsible to spread the word across the Internet of the various products and services that are being offered by their merchant webmasters to whom they are affiliated to. Its by their effort that there is an increase in the flow of traffic to these merchant websites. 

"Strong affiliates that have quality content and responsible marketing practices succeed within the changing search environment and reap the benefits of a growing ad arena," said Patti Freeman Evans, Online Retail Analyst and lead author of the report for Jupiter Research.

The  affiliate marketing  has to of course depend on search engine optimization or SEO, of which I have  made several posts in this blog earlier. That's why the  affiliate marketing  has to work closely with the Search Engine Marketing industry. And Google  has played an important role in helping to create and widen the market, by setting up the rules of the game. That's why  its prudent that the affiliates are aware of Google's Quality Score because of Google's tremendous influence and hold over the SEM or Search Engine Marketing. 

"To date, an alternate way to generate traffic from search has not materialized. However, the development of niche outlets such as blogs and social networking sites does provide balance to the consolidation of top affiliates," said David Schatsky, President of Jupiter Research.

Source: WebProNews Tuesday, July 01, 2008

How to do a Reverse Email Search

Click here for Free Industry Resources!

By: Sophia Munoz

1. Finding an email address is now possible online through the use of very simple tools anyone can access. If you want to trace an email address, you just need to know where to start you search.

2. Public data can be researched through different websites, where previously almost 90% of email address owners used to register to be easily found. However, the trend is quite different nowadays and most of these services suffer from the emergence of private tools new users tend to favor. As a result, email directories such as Worldemaildirectory or Bigfoot, which were among the very first ones in the market, are not as comprehensive as they used to be.

3. Internet users now do not want to be found and are desperate for privacy. They do not automatically register to an email directory as they do not want to be publicly accessible.

4. The roles have been changed. There is no other field that changes as much as the internet does. Users now want to hide their e-mail identity in a cyber-society where areas of privacy are scarce. Therefore it has become more and more difficult to trace an email address or to find a person's name. To get around this - the solution exists through the use the IP address.

5. What is the IP address? It is the serial number of the computer or its identity card. Each computer has one. However the linkage between the user's name and computer is difficult to find since it is not accessible to public data.

6. Usual techniques to "cheat" the IP address inlcude disguising the IP address through a myriad of tricks. Only a professional tool can help uncover these techniques and obtain a certain degree of accuracy.

7. In a nutshell if you want to achieve great results you need to take your reverse email search seriously. Organize your reverse email search into different categories or sub-categories to use everything you now about the person you are searching: Try email directories by country, jobs, languages, etc.

8. Keep you expectations realistic: If you really want to find someone or an email address, then you should equip yourself with the most high-tech gadgets available.

Sophia Munoz is a journal writer who is fascinated by high-tech gadgets. She has written hundreds of articles for specialized magazines and article directories. If you want to find out more about how to find an email address easily, visit us for the latest tips!

Source: Keyword Articles: http://www.keywordarticles.org